Infibeam Avenues, a player in fintech innovation rolls out the CCAvenue SoundBox Max, a Point of Sale (POS) device tailored for merchants and retailers across India.
Infibeam Avenues is committed to revolutionising how retailers and merchants accept payments with the introduction of the CCAvenue SoundBox Max. This innovative solution goes beyond traditional UPI payments, empowering merchants to accept payments from a wide range of sources, including debit and credit cards, in addition to UPI QR codes.
"Our CCAvenue SoundBox Max is designed to reshape the payment landscape for retailers and merchants, offering them the flexibility to accept payments from multiple sources—UPI, debit cards, and credit cards," said Vishwas Patel, Joint Managing Director of Infibeam Avenues. "This multi-payment capability not only streamlines operations but also has the potential to significantly increase income for the merchants."
The decision to incorporate debit and credit card payment options into the CCAvenue SoundBox Max was driven by direct feedback from merchants and retailers. Many expressed the need for a payment acceptance device that could handle not only UPI transactions but also card payments.
“There are more than 100 million credit card holders and more than 975 million debit card holders in India and these customers are unable to pay on the merchant’s basic static QR + sound box terminal, thus leading to a lot of lost sales for merchants," Patel explained. "Our CCAvenue team observed this trend as well, noting that many retailers are losing business due to a lack of acceptance of all payment options. This insight led us to deploy the CCAvenue SoundBox Max, which supports both debit and credit card payments alongside UPI."
“With the CCAvenue SoundBox Max, we're introducing a first-of-its-kind device that seamlessly integrates into operations for retailers and merchants using CCAvenue’s payment services. This innovative device supports payments through CCAvenue’s QR codes as well as CCAvenue TapPay, our mobile-based digital POS solution," adds Vishwas Patel.
The CCAvenue SoundBox Max is designed to simplify and secure transactions, featuring support for static and dynamic QR payments, as well as contactless (NFC) and chip-based credit and debit card payments. The device’s built-in SoundBox audibly confirms transaction success, with support for multiple languages, ensuring clear communication in any retail environment.
Infibeam Avenues is also gearing up to enhance the CCAvenue SoundBox Max with additional value-added features, such as Card EMI and Brand EMI options, catering to diverse retail sectors including supermarkets, quick-service restaurants, salons, fashion boutiques, and more. The device is fully compliant with EMV L1, L2, PCI PTS, CE, FCC, and RoHS standards, ensuring robust security and performance.
