MADS Apparel - A Clothing Brand That Aims to Set Up a Trend in the Fitness Fashion Industry

MADS Apparel is a clothing brand that aims to set up a trend in the fitness and fashion industry; launched by 4 friends Maaz Khan, Ameen Ahmed, Daniyal Khan and Salman Sherwani in May 2016. The name MADS originates from the initials of their first names. Their products include gym wear consisting of tank tops and casual t-shirts for men. All four of the founders are aspiring engineers from New Delhi, Dubai and Kuala Lumpur each having a unique take in the company.

MADS aims to target the youth into more sensible buying and stress on the fitness factor. All four are busy professionals trying to solve the problems they faced while buying gymwear for themselves. Apart from ecommerce, MADS is focusing on the retail market in New Delhi.

Tanya Kathuria Interacted With Daniyal Khan & Salman Sherwani, Directors; MADS And Spoke To Them About Their Startup

Mads Apparel Initiatives

MADS aims to provide employment to financially weaker sections of the society, owing up to their socially responsible nature. They are also promoting the Make In India Initiative. At their startup, they not only aim at marketing their product but they invest equal time and effort in promoting fitness and healthy habits.

About MADS & Their Idea Generation

The main idea of MADS came when all four of these young entrepreneurs faced problems finding and buying good quality gym-wear. Quoting Mr. Salman Sherwani, “ Every business is about solving a market problem” - very appropriately said considering the type of problems they faced. Every guy who goes to the gym needs a pair of clothes they can use extensively and not worry about the quality, MADS aims at providing products with quality at par with other high- end apparels. At MADS, cost cutting is a major pro for them in the present market, their products start from a minimum price of INR 349. Their products have the finest quality around town; They have used fabrics like cotton, cotton spandex, cotton polyester, Nylon Polyester, and simple Polyester too. These are ensured for lightweight GSM to beat the extreme heat of the summers and are extremely light and breathable. Apart from this, MADS is a youth oriented organization whose employees are also young aspiring individuals like Daniel Zaheer - Designer. For International sales, they have Mohammad Ahmad. For marketing they have Nimra Shareen, their very own marketing head and also their own marketing employees in other countries like Bahrain has Yusuf Aseen. Some of them are still in college or recent graduates trying to make their mark by making MADS successful.

MADS aims at approaching International markets then making a mark in the Indian Market

MADS is already selling in UK, Dubai, Malaysia, Australia and Bahrain. Their products are already available on ebay and now are working towards bringing them on Amazon UK and India. At MADS, they believe that establishing an Indian product in India is easy but successfully establishing the brand in the international market is equally beneficial for them as well as the Indian economy.

Unique Selling Proposition

Every piece of apparel manufactured at MADS is a distinguished product. Their products pitch towards changing the dynamics of the markets as they try to give a fashionable look to fitness and active wear with finest quality of fabric and motric design. MADS provides a perfect blend which will serve the demands of potential Indian Customers. Their main aim is to instill the right kind of sense about fitness to people; what kind of clothes are best suited for gyming/exercising, encourage fitness etc. Mr. Daniyal Khan explains what MADS usp is in one concise line: Finest quality products at affordable prices with innovative designs and technology. Their products are wearable even on the streets. Tank tops that look classy while roaming the streets of Delhi are hard to find and wear without being mocked at.

Marketing & Funding

Marketing strategies include social media marketing, offline marketing and campaigns. Being a startup, they are putting more efforts into marketing themselves as a brand for which they are going to be collaborating with Amazon to sell their products.Since MADS are an unconventional brand , they don’t believe in using conventional ideas; ideas like flash mobs are on the card. MADS current funding model is solely Bootstrapping.

Future Plans

As of now, MADS plans to open up their own store in Greater Noida and also launch their own app by the end of this year. They’re launching new products like joggers which will be available soon and also anticipating the launch of equipment one requires while gyming or exercising like wrist supports. Concentrating on the fitness part, MADS is planning on launching a women’s collection as well by next month. Afterall, all genders require to be fit. MADS is also coming out with their very own Sweat Absorption Technology Clothing which is their next best thing, aiming to sell it at affordable prices.

MADS is an upcoming refreshing business with all sorts of brilliant ideas. The four young men; Maaz, Ameen, Daniyal and Salman are trying their best to make MADS a successful brand and also an idea to revolutionize the fitness arena. They are very enthusiastic and are aiming to work with young individuals who share the same passion. MADS has already stated hiring interns for marketing and sales and are trying to make college students more aware and conscious about things like health and overall fitness.