Nightlife is a collective term for entertainment that is available and generally more popular from the late evening into the early hours of the morning. It may include pubs, bars, nightclubs, parties, live music, concerts, cabarets, theatre, cinemas, shows, and some restaurants. These venues often require a cover charge for admission. Nightlife entertainment is often more adult-oriented than daytime entertainment. Nowadays, youngsters love to hangouts in night instead of day. They are more into nightlights. People who prefer to be active during the night-time are called night owls. Here are some nightlife startups which will help you to make or plan your nights better.
1. GoYaNoGoYaNo was founded in October 2015 by Gaurav Singh and Nitin Sharma. The startup helps customers discover & book fun events & activities around them. It has been built as a comprehensive social platform with profiles for customers, artists, restaurant owners & event managers to enable interaction & transactions between them. To start with they have partnered with 500+ premium restaurants and event managers in Delhi / NCR for listing their events & offers on GoYaNo platform & receiving at least 10 requests every day for listings. It also give artists a platform to interact with their fans and potential event planners.
They get all kinds of queries from customers on their "Open Chat" platform or on call from request of corporate team parties, birthday parties, bachelor’s party, family get together to everything else you can imagine. Live bands in restaurants & EDM DJ playing live are the most common requests.
GoYaNo is live for public for around 6 months now and have 15,000+ organic mobile app downloads, 1 lakh monthly visitors on website. They are getting around 300 bookings every day and making a healthy revenue. Their revenue has grown 5 times in last 3 months.
The app is available for Android as well as iOS users.
The company monetizes by following steps:
- Commission on every person going to a restaurant / event after booking an event or availing offer on GoYaNo platform.
- They also consult & curate special marketing strategies to increase event footfall.
- They curate special events like GoYaNo Beer Pong Challenge.
- They are also opening up 2 more revenue channels within next 3 months.
- They have curated 3 Beer Pong events in the past which saw huge interest amongst relevant audience.
2. HappitooHappitoo was founded in August 2015 by Raviraj Meena and Hemant Jain. The startup is a nightlife navigator, for the millennials (21-35years), to discover their ‘kind of place’ and reserve a perfect night out basis the companion, occasion, taste, & budget. It also enables users to socialize over food, drinks, music & live entertainment….ALL IN REAL TIME. It has 35000+ mobile app downloads.
The app is currently present on Android only but soon will release for iOS users. The company has around 21,482 registered users on its platform. They have ranked amongst Top 5 global apps on Google Play Store, keyword search – “Best Nightlife app”.
They have tie-ups with 20+ nightlife events as Digital Partner, responsible for amplification and driving footfalls. Partnership & Integration with UBER in place.
Happitoo aims to be the ‘Open Table’ of nightlife. The plan is to become a one-stop nightlife discovery & reservation destination across the globe, connecting pubs, event companies, artists, brands, and consumers….all in Real-time.
3. StrollUpStrollUp was founded in January 2014 by Abhishek Goel (IIT-D), Ankur Gupta (DCE) and Siddharth Kumar (DCE).
Strollup is a chatbot to find best places and activities in your city. The bot is powered with 1000s of places and 200+ weekly events to suggest you best things to do. It can answer all outing related queries and even makes a reservation for you. You can even ask questions like “what to do this weekend”, “what can I do in cp”. It can give you photos or directions for a place too.
The company has launched their chatbot in March 2016 for Delhi and Bangalore. Currently, 12000 people are chatting every month and they get 600+ bookings each month. They have increased this booking conversion from 0.5% to 5% in 4 months.
They charge commissions from their partner places for getting them customers. StrollUp’s app is available for Android users currently.
4. TownistaFounded in May 2014 by Paras Jain and Snehal Nimje, Townista is a platform to explore and book interesting things to do.
It has approximately 90, 000 users, 60, 000 mobile app downloads. Townists was 1 of 7 startups to be accelerated by GSF accelerator - 2015 batch and also 1 of the 12 startups of Google Startup Launchpad program June 2015.
The app is available for Android as well as iOS users.
Their future plans is to go deeper in each city, covering complete leisure segment and monetization model is Ticket booking and promotions.
5. My Party VenueFounded in April 2015 by Nishant Nandan Singh & Saurabh Chawla, My Party Venue is an end-to-end booking platform seeking to bridge the gap between venue managers and people looking out for party venues for their social and corporate events, where they can qualify, compare & book a party venue within their budget. They have 500+ registered users, 50+ corporate clients. They charge Commission from venue owners for every successful booking.
6. PartikoFounded in September 2015 by Amanjot Malhotra, Partiko App is a last minute event discovery and booking marketplace for the spontaneous buying users in the metropolitan cities like Delhi, Mumbai, Bangalore etc. Currently event discovery and categorization is quite random in the metropolitan cities and even if a person is able to find the events they have to make lot of effort to book their place in the event. As the time in hand is becoming less and less for everyone, Partiko has simplified the process of discovering and booking events. They have 15000 downloads out of which 3000 are active downloads. They are rated 4.8/5.0 on Play store by more than 1700 users. Their plans for future are introducing ticketing of events of all the categories, as well launching web-app and iOS app. Monetization model is based on commission, they charge a commission per ticket.
Currently its app is available for Android users only.
7. InstabounceFounded in December 2014 by Harman sawhney, Instabounce app provides a highly-curated list of selected last-minute events for everyone at discounted (or even free) prices. From a wine –lover, to a simple party hopper or a food connoisseur, everyone can find an event of their choice and make last minute. The app is currently aiming the users in Delhi/NCR.
Currently the app has about 15,000 downloads. The founder says that alone Delhi has an audience of 100,000-125,000 consumers who would be interested in such an app. On a monthly basis, the company is doing over 4000+ bookings. The event organizers are charged on a commission basis whereas the app is free for users, depending upon the no. of users who make bookings through the app.
The app is available for Android as well as iOS users.
8. NearifyFounded in December 2012 by Mayank Kumar, Saurav Singh and Vivek Srivastava, Nearify is an event discovery platform that gathers the information on a large set of events such as parties, music festivals, shows, workshops, concerts, meet-ups and makes the list available to users. Currently, Nearify is focused on events discovery. In future, it also plans to introduce ticketing facility for paid events.
Currently the app has about 100,000 downloads and is rated as 4.4 stars by 2,296 people. The app is available for Android as well as iOS users.
BW Online Bureau
Sujata is an engineering graduate and has done her Post Graduation in Human Resource Management. She has a deep interest in startups & technology.
BW Reporters
Ashima Gupta is a student of Bachelor of Journalism and Mass Communication. She writes on entertainment, travel, lifestyle and other light issues.
