IAN Group said that it has invested Rs 3.9 crore in the seed funding round of MiClient, an AI-driven business-to-business (B2B) sales enablement platform, with participation from Anicut, GSF, RTAF, and Keiretsu. Vikas Kuthiala and Pratik Mathurkar from IAN led the round.
The fresh proceeds will be used to build a stronger team and increase market reach.
Commenting on the investment, Padmaja Ruparel, Co-Founder of IAN Group, said, “MiClient's innovative approach and focus on small and medium-sized businesses, especially in the manufacturing sector, combined with their impressive growth, made this an easy investment decision. We believe in their vision and are excited to support their journey.”
Swati Sharma, Co-Founder and CEO of MiClient also talked about the proceeds. She said, “We are deeply committed to empowering the MSME/SMBs with the right digital tools to conduct their sales better. This new funding will enable us to grow our team, address more relevant pain points of MSME/SMBs, and strengthen our market presence. We welcome exceptional sales talent to join us in our journey to build India’s best deal closure platform. We are deeply grateful for the confidence and support from our investors, including IAN, GSF, Anicut, RealtimeAF, and Keiretsu.”
The IAN as the lead investor would help MiClient intensify their efforts to scale the current business with a target to achieve a 10x growth from their present stage.
The press release further added that the Indian MSMEs contribute 45 per cent of the country’s total exports, with 38 per cent coming from the manufacturing sector.
MiClient is focused on digitalising this segment, enhancing their ability to pitch and sell to a Western audience that demands a branded and digitized approach.