Fullerton India Credit Company Pvt Ltd. (Fullerton India), a leading non-banking financial company (NBFC) with a pan-India presence has launched its chatbot, Asha, India’s first robot salesperson. Available initially over Facebook Messenger, Asha will aid Fullerton India’s customers apply and obtain decisions for their personal loan needs.
Fullerton India’s Asha is a self-learning chatbot and provides an interactive medium for customers with a Facebook Messenger account to apply, structure, submit documentation and receive loan approvals, instantaneously, and without the need to download any additional application.
According to Fullerton India, their total revenue for the fiscal year ending March 2016 stood at rupees 2, 277 crores. As on 28th February 2017, the AUM of the company stood at rupees11, 852 crores, serving 16.57 lakh customers through a widespread network of 529 branches spread across 22 states and 3 union territories, reaching out to 600 towns and over 51,000 villages in the country.
Fullerton India is committed to providing innovative, engaging and easy-to-use financial solutions to its customers- across physical, digital and mobility channels – right through fulfilment to ongoing service, and has deployed a range of leading technology and analytics capabilities to enhance the customer experience. Asha, the robot salesperson represents yet another innovation aimed at easy 24/7, channel-agnostic access to its customers.
Anand Natarajan, head of strategy and business execution, at Fullerton India, said, “Fullerton India is passionate about ensuring its customers benefit from a unique and differentiated experience, through their relationship with us, and we have invested in continuously enriching this experience, through better capabilities and leveraging of emerging technologies. Asha, is an important part of this experience, one with tremendous potential, and one we are particularly excited about.”
