Netcore Smartech Helps EaseMyTrip Fuel a 250% Increase in App User Engagement

Netcore’s Smartech, an AI-powered growth marketing platform by Netcore Solutions, has provided EaseMyTrip, a leading travel company of India, the solution to reduce its app uninstall rate to 0.5% and increase its user engagement by 250%. 

The India-based online travel portal has utilized Netcore’s Smartech Push Amplification feature to deliver personalized mobile push notification campaigns, which aided the company in decreasing its app uninstall rates, therefore elevating user retention. EaseMyTrip has recently witnessed several developments and introduced new products like travel insurance on its platform and collaborated to IRCTC for train tickets.

Push Amplification enables mobile marketers to address the push notification delivery issue caused mainly due to OS-level restrictions on certain Android-powered Chinese handsets as well as iOS devices. With the assistance of Smartech Push Amplification’s proprietary technology, EaseMyTrip has tackled the challenge of OS-level restriction by boosting push notification delivery rates by almost 60%, resulting a 250% rise in user engagement. 

Easy Trip Planners (EaseMyTrip.com) is an online travel company based in Delhi, founded in May 2008 by Mr. Rikant Pitti & Mr. Nishant Pitti. The company is one of the leading names in Indian travel industry and is known for providing the best deals. With a strong network of 42,000 registered agent partners and having more than 8 million direct customers, the company has presence through agent network, offices and franchises in every pin-code.

EaseMyTrip has fully owned offices across key cities of India such as Noida, Bangalore, Mumbai and Hyderabad. The worldwide offices (as subsidiary companies) are located in Singapore, UAE and UK. As a team of experienced professionals which understands the nerves of the travel industry very well, the company has earned a reputation by offering flawless services at the lowest rates.

EaseMyTrip has utilized Netcore Smartech’s data-driven approach to run contextual and timely push notification campaigns that promoted attractive deals and offers for first time users to encourage early conversion.

Rikant Pitti, COO, EaseMyTrip, said, “Customer retention and engagement are as crucial as customer acquisition for every marketer and it is extremely crucial to engage the users right from the beginning for an App Marketer. Netcore’s Smartech ‘Push Amplification’ feature gave us the advantage of reducing our overall app uninstall rate. Our push notification delivery rate went up and ensured that our push messages reach to the targeted users.”

Kalpit Jain, Group CEO, Netcore Solutions, said – “Push Notification campaigns are critical to an effective mobile marketing strategy. An app marketer’s objective is to increase App DAUs, boost conversions, achieve higher app monetization, and lastly, user retention. And, the foundation to move the needle on these key metrics lies in ensuring maximum push notification deliverability. That’s precisely what Netcore Smartech’s Push Amplification feature helps brands like EaseMyTrip accomplish. We are thrilled to partner with EaseMyTrip and play an important role in their growth story. We look forward to continue empowering them to deliver highly differentiated app user experiences at scale.”