Personal Care
The grooming and personal care sector has undergone a notable transformation in recent times, propelled by an increasing focus on changing consumer demands and ensuring satisfaction.
In 2021, Winston India was established with the aim to transform the perception of personal care. From its initial establishment to its recent spotlight on Shark Tank India Season 2, Winston's trajectory has been remarkable.
Why This Sector?
Coming from a family deeply rooted in achievement and entrepreneurial endeavours, Himanshu Adlakha’s aim has always been to own and grow a brand. The circumstances of the lockdown period inspired their foray into the personal care industry.
“We've witnessed a surge in integrating smart technology into personal care appliances, enhancing user experience and customisation. Connectivity, app integration and IoT capabilities have become integral,” says the Co-founder of Winston Electronics.
Road Ahead
The current strategic priorities include enhancing customer satisfaction, continuous product development and expanding their presence in ecommerce. The company plans to foray into the offline market to provide a comprehensive brand experience. “Concurrently, we are poised to make a significant foray into the offline market, aligning our brand with diverse consumer touchpoints,” Adlakha reveals.
In the last quarter, the company has achieved a turnover of Rs 4.5 crore. Breaking it out further, Adlakha explains, “A substantial 75 per cent of this revenue stream was derived from our ecommerce endeavours and 25 per cent of the turnover was attributed to our official website”. The balanced distribution across channels reflects the effectiveness of their omnichannel strategy.
The 3S Strategy
By intertwining innovation, durability and user-friendliness, Winston Electronics continues to carve a niche in the competitive personal-care landscape. Their 3S strategy - smart, sturdy, and super easy - distinguishes them. “Currently, we find ourselves confronting a notable challenge wherein the Customer Acquisition Cost (CAC) has risen somewhat,” Adlakha opens up.
In his view, shaping the future of India involves championing the ‘Make In India’ initiative, embracing technological advancements and ensuring access to funding and venture capital.
To build a successful business, meticulous market research and a unique value proposition are imperative. Adlakha states, “Strategically cultivating a strong online presence, coupled with astute brand management, establishes credibility.” Consistent innovation and adaptability, coupled with networking, fortify the foundations of a business.
In the world of entrepreneurship, a crucial lesson that hit him was the importance of embracing failure. This lesson became crystal clear after a product launch went awry due to hasty decision-making. Instead of dwelling on regret, he used the aftermath as an opportunity for transformative learning. This experience emphasised the value of resilience, turning setbacks into opportunities for growth and innovation.
