Reliance Retail has initiated a pilot for its quick grocery and FMCG delivery service in select areas of Mumbai and Navi Mumbai, aiming to fulfill orders within an hour, according to media reports.
This new fast-delivery service is integrated into the JioMart mobile app under the 'hyperlocal delivery' option. As more stores join the system, Reliance aims to reduce delivery times to 30-45 minutes. Currently, the shortest delivery time for online orders from Reliance is about 12 hours, with some taking up to three days.
Reliance’s quick delivery move positions it against competitors like Blinkit, Swiggy Instamart, Zepto, and Tata-owned BigBasket’s BB Now, which deliver most orders within 10 minutes. However, Reliance plans to avoid the 10-15-20 minute delivery model due to the need for a higher penetration of dark stores and a large delivery fleet. Instead, it will use its network of over 3,500 stores and warehouses.
As per media reports, JioMart aims to narrow its delivery time to 30 minutes, starting with the top eight metros and expanding to the top 20-30 cities. This is the first phase of its quick delivery strategy, eventually extending across the country. Reliance Retail is hiring more delivery associates and partnering with a third-party EV bike logistics player to ramp up deliveries. Its logistics company, Grab, will ensure deliveries reach customers within half an hour.
