Reliance Retail’s omnichannel beauty platform, Tira, has launched its first skincare brand, Akind, co-founded by Mira Kapoor. The new brand was introduced at Tira’s flagship store in Jio World Drive, Mumbai.
Akind aims to simplify skincare by addressing individual needs and empowering users to achieve their skincare goals. The brand's formulations focus on improving skin barrier health and are categorised into three distinct ranges.
Isha Ambani, executive director of Reliance Retail Ventures, expressed enthusiasm about the launch, stating, "Akind represents a significant milestone in Tira’s journey. We are committed to innovation and excellence, ensuring every offering enhances our customers' beauty experience."
Mira Kapoor shared her vision for Akind, stating, "My skincare journey began when I started listening to my skin. Akind was meticulously formulated with care and research into high-efficacy ingredients. With Akind, I aim to offer skin type agnostic, barrier-focused, high-performance, and price-conscious skincare."
Following the success of Tira Tools and Nails Our Way, the introduction of Akind underscores Tira’s dedication to providing high-quality, diverse, and trend-setting products in beauty and personal care.
