Roma Roy Choudhury's Evolved Foods Adding Value At Each Level
Under the leadership of Choudhury, the company manages to raise Rs 7.3 crore in an institutional round of funding in the middle of the deep-funding winter
One rainy evening amid Bangalore traffic jam and a nostalgic trip to Singapore led Roma Roy Choudhury and her partner to contemplate why plant-based meats are not popular in India.
The brainstorming session led Choudhury to quit her job and venture into her entrepreneurial journey, where she started by establishing a restaurant that served seitan as a core offering.
Subsequently, Choudhury did a research and development (R&D) tie-up with an American major for custom product development and cracked the whole-muscle texture, in the middle of the pandemic wave by the end 2020.
Today, Choudhury, Founder and CEO of Evolved Foods, successfully runs the brand with its unique next-generation whole-muscle plant-protein solution.
Under the leadership of Choudhury, the company managed to raise Rs 7.3 crore in an institutional round of funding in the middle of the deep-funding winter from marquee investors in June 2023.
Evolved Foods has closed a seed round with mission-aligned ESG-focused funds, Rainmatter Health by Zerodha, Kamala Capital and the and the VC fund by the Embassy Group.
She has also been awarded the “Most Admired Sustainable Brand’ award from PepsiCo in 2022 and her company has been recognised as the ‘Most Innovative Plant-Based Meat Company’ in 2023.
Choudhury reiterates that it is wise to ask, “What value do I add?" not just at the product level but at the entire experience and the company level.
