Standing Apart From The Multitude
Fuelled by the deep-rooted enthusiasm for agribusiness, Yadu Corporation was founded to develop top-of-the-line products and services, in industrial categories like power, sugar, mining, beverages, bio-fertilizers, education, real estate and liquor. Leading this vertically integrated company as the Managing Director is Kunj Yadav whose remarkable achievements have been recently recognised by BW Disrupt at the 40 under 40, Founders Forum 2023.
Yadav as a young leader is a trailblazer in a sector that requires a multifaceted approach. Sharing her thoughts on the successful stint, the Managing Director said, “We have always emphasised continuous innovation and efficient operations enhancing our business's growth in a manner that is socially and environmentally sustainable.”
Standing Apart From The Multitude
In a saturated market like agriculture, holding a unique identity requires a valuable proposition, Yadu Corporation has rightly established this distinctive identity by significantly manufacturing qualitative products, meeting consumers' higher standards.
Stressing the USP Yadav said, we are not only selling sugar but offer a wide range of allied products catering to health-conscious and ethically-minded consumers. Our portfolio includes traditional products like Shakar, Bura and Khand and we have recently launched 'Yadu Salt,' a premium quality rock salt, she added.
“We are not just committed to serving consumers with ‘products’ but with ‘healthy products’, that present natural choices for their consumption,” underscored the Yadu leader.
Challenges
Shifting the attention toward the obstacles Yadav said that despite the fluctuating raw material prices and intense market competition, there are several hurdles that we are currently navigating, as difficulties are an inherent aspect of any business.
“We are constantly evolving our business tactics to meet these head-on challenges, thriving continuously to deliver value to our customers and stakeholders.”
The Big Lesson!
Yadav’s journey at Yadu is exemplary, the association has helped her gain valuable insights into the business world. Sharing the anecdotes, she said, “One of the most important lessons is the significance of resilience and adaptability. These qualities have played a crucial role in my success and have helped me overcome various challenges along the way.”
Yadav said we are applying these learnings in the company’s undertakings. Adaptability to quickly reassess business strategies, diversify the product portfolio and embrace new technologies and processes. Resilience is implemented to maintain a positive outlook rallying our team and persevering through the tougher times. All this helped us to be more agile, understand market signals and made us future-ready to pivot, when necessary, concluded the leader.
Company’s Business Hold
In the last quarter, Yadu Corporation has shown promising growth in several areas. A robust increase in its net sales, which reached Rs 90.78 crore in September 2023, marking a 19.35 per cent rise from Rs 76.06 crore in September 2022.
