Superplum Bags $15 Mn, Chairman Erik Ragatz Leads Series A Round

Agritech startup Superplum secured USD 15 million from investors. The funding, part of the Series A round, was led by the company's new chairman, Erik Ragatz, who is a former partner and current senior advisor at Hellman & Friedman, a global private equity firm. Superplum, established in 2019, plans to utilise the investment to enhance its infrastructure and revolutionise the agricultural produce supply chains in India.

The company focuses on creating a direct produce supply chain from the farm, utilising its proprietary technology and cold-chain infrastructure to improve the growth and marketing processes of fruits like mangoes, litchis, apples, grapes, cherries and plums, among others. Additionally, it offers traceability to consumers, allowing them to access pesticide test reports for each batch and track the journey of the fruit from farm to table.

The startup collaborates with farmers in 22 states across India and operates efficient sourcing and supply chains for 25 fruits throughout the year.

Superplum's premium fruits are available online through platforms like Amazon Fresh, Zepto, Swiggy and Blinkit, as well as at major retailers such as Spar, Metro, Lulu, Modern Bazaar, More and Trent, and numerous local stores in NCR and Bengaluru. The company also has plans to expand to Mumbai and has started promoting its traceable products globally.

With a focus on strong supply chain, Superplum aims to capitalise on the demand for premium Indian mangoes, lychees and other tropical fruits.