Swiggy StatEATistics: Quarantine Edition
The first half of 2020 has been unlike any other year we’ve seen before. With lockdowns and quarantines, people across the country have spent months staying indoors and adjusting to the ‘new normal’.While many took to cooking and even baking at home, ordering in from select restaurants andfood delivery services became a lifeline for those stuck indoors away from family, busy at work or bored with theghar ka khana.
During this time, Swiggy, India’s leading on-demand delivery platform delivered food, grocery and other essentials, helping India stay indoors. In addition to thousands of restaurants and several 5-star hotels, national supermarket chains, local convenience stores and FMCG brands have partnered withSwiggy Genie and Groceryto make essential items and culinary delights more accessible to citizens.
While the quarantine has opened a Pandora’s box of behavioral changes that have become the ‘new normal’, some old habits die hard. For instance, India's love for Biryani continues to grow, even today. Here are the top takeaways fromSwiggy’s StatEATistics: The Quarantine Edition, an order analysis that reveals what Indians have been ordering for the past few months.
Behind every person who didn’t step out of their homes, was a delivery partner who ensured they didn’t have to.
Swiggy made sure consumers got everything they needed to stay safe and comfortable indoors, during the lockdown. Be it food, grocery or any other essential items, everything was delivered right till their doorstep, with options such as no-contact delivery and cashless transactions where high level of hygiene standards could be ensured. A savior in the truest sense, Swiggy delivered millions of ordersacross categories during the past few months with zero cases of consumer COVID-19 transmission.
Saafdhan India.
While the battle is far from over, it is good to see people spend on safety precautions. Swiggy delivered over73,000bottles ofsanitizersandhand wash along with 47,000 face masksas the definition of ‘essentials’ changed during these uncertain times. This is besides the lakhs of sanitizers and masks that we equipped our delivery partners with.
Distancing rules don’t apply to Biryani.
As far as food is concerned, data shows that when people weren’t whipping up Dalgonas or baking Banana Bread, they found comfort in their Biryanis, which continued to rule the roost with nearly5.5 lakhorders. Clearly, no distancing rules applied to the ever-favorite Biryani! This was followed by orders for Butter Naan and Masala Dosa.
When you needed a pick-me-up, nearly 129,000 of you turned to Choco Lava Cake.
While last year, Indians indulged the most into Faloodas, this year, we witnessed the moist and decadent Choco Lava Cake grab the top desserts slot. Around129,000 Choco Lava Cakeorders were placed to satiate those sweet cravings in the past few months of the lockdown period. The humbleGulab jamunand chicButterscotch Mousse Cakefollowed suit. This surge is clear that in times like these, everybody needs a pick-me-up.
Even tummies expressed their mann ki baat at 8 PM.
Whether working from home or not, one thing is for sure - most Indians love to have their food on time. On average,65,000 meal orders were placed by 8pmeach day to make sure food arrives in time for dinner. This was thus the busiest hour for Swiggy delivery partners and restaurants. It was humbling to see people across the country, recognize the efforts of our hunger saviors a.k.a delivery partners by using the new feature for tips. On average, they chose to tip Rs. 23.65, with one particularly generous customer tipping Rs. 2500!
Key trends from Swiggy StatEATistics:
Methodology:The above findings are derived from Swiggy’s order analysis in the past few months across cities that Swiggy is present in.
