Telecom Aggregation Converting Days to Hours in Connection Activations

10digi is a telecom aggregator platform started by the father son duo of Mr. Ozair Yasin and Sherjil Ozair. The company provides free delivery of data cards and SIM cards within the region. The platform also allows users to choose service providers, compare types of plans and mobile number portability, recharge and bill payment options using payment methods most preferred in the e commerce domain.

The idea was conceived in 2015, but it started taking shape in 2016 after a lot of deliberations & brainstorming. By October 2016, the company was doing the pilot for this platform in the millennium city of Gurugram. On the basis of the pilot, 10digi rolled out its services in Delhi/NCR and will take it to 135 towns and cities in India by the end of next FY.

Other than providing free doorstep delivery the company boasts of activating telecom services within minutes using e-kyc which has now become the mandate for telecom service users. And with no other company in this telecom aggregation model,10digi is the market leader in its segment. The mobile retailer will reach a customer’s address at a pre-fixed time and will deliver the product after collecting all the necessary documents. In the absence of a hard copy, the finger print scan allows e-kyc verification instantly. While in situations where e-kyc cannot be done, then the hard copies are collected and shared at the local center where the documents are digitalized and sent for further processing.And in scenarioswhere neither of the twoarepresent, the company charges a nominal fees for scanning and printing of the same at the customers’ doorstep.

Mr. Ozair Yasin, Co-founder & MD, 10digi said, “This is a very unique model in India where your connectivity needs can be shared with a customer at their doorstep and we are very happy to be the market leaders in this. Given the competency of the parent company, we can offer something this unique which nobody can offer today.”

10digi is funded by its parent company, SoftAge Information Technology Ltd. and has received over Rs.75 lac for Delhi-NCR region and the parent company plans to further invest another Rs.2 crore across metro cities. 10digi has recruited 500 mobile retailers in the Delhi-NCR region and plans to increase the numbers to around 10,000 to captureat least 5% of the market in India.

At present, they are generating revenue from the operator’s end where they get their share on every connection activated. The company is looking at some very good numbers from the region where around 100 connections are being activated on a daily basis.

“We were aware of the core strength of the parent company and our industry outreach but it took some time to actually convince others within the organization to make them realize the potential of 10digi building on the core strength of its parent company. Free doorstep delivery along with document verification within few hours has helped to reduce the time from days to hours.” added Mr. Sherjil Ozair, Co-founder & CTO, 10digi

The company is on a very aggressive hiring spree to activate other circles in the country.Other than that Delhi/NCR region has seen a lot of marketing activities such as radio campaigns, branding at metro stations, OOH brandings etc. The company is also looking to increase its service portfolio by including mobile handsets delivery in the coming months. Mobiles, bundled with plans from telecom operators will also be rolled out very soon.

The actual challenge for the company is to sustain the flow of users on their platform as most of them are not aware of how this one platform can take care of all their telecom needs. However, this also is an opportunity to tap the market where over 80,000 new connections are activated within Delhi/NCRper day. The awareness has to be spread not just in Delhi/NCR but to other towns as well from where people migrate to the city.