The Natural Wash Celebrates 5 Years Of Growth With Over 130 Products

The Natural Wash (TNW) marks its fifth anniversary this month, having emerged as a notable name in India’s skincare industry. Known for combining Ayurvedic principles with modern science, the brand has focused on offering natural, chemical-free, and affordable products that address common skin concerns like pigmentation, acne, and tanning.

The brand’s co-founders, Akshit Goel and Shivangi Goel, reflect on the journey that began with an initial investment of Rs 2 lakh. "As a bootstrapped company, we are proud to stand shoulder-to-shoulder with investor-backed brands, remaining profitable for five years in such a competitive market," Akshit shared. Shivangi added, "Our greatest achievement is the loyalty of our customers, many of whom have been with us since day one."

TNW’s product range has grown from a single category of face washes to over 130 products, spanning skincare, haircare, makeup, and body care. Their steady growth, largely driven by a strong online presence on platforms like Amazon, Flipkart, Myntra, and Nykaa, as well as direct sales via their website and app, has positioned them as a key player in the beauty and wellness space. Currently, TNW products are available in over 1 million households across India, and the brand plans to expand further, including a move into offline retail.

From generating Rs 10 crore in revenue to quadrupling that figure in a short span, TNW has ambitious plans to double its growth over the next three years, solidifying its standing in the industry.