Udita Bansal, Founder of trueBrowns, showcases exemplary leadership in fashion entrepreneurship. With a rich background in retail and a strategic certification from Harvard, she's redefining inclusivity in fashion
Bansal, a graduate from NIFT (National Institute of Fashion Technology), has carved a distinguished path in the fashion industry as the Founder of trueBrowns. With six years of invaluable experience at Madura Fashion & Lifestyle, Aditya Birla Group, Udita honed her skills in retail strategies, inventory management, and customer relations.
Seeking to broaden her expertise, she pursued a marketing and finance certification programme at Harvard University, enhancing her strategic acumen for entrepreneurship.
Her journey makes her the most eligible recipient for the Fashion and Lifestyle Woman Entrepreneur of the Year award.
trueBrowns, conceptualised in 2019, emerged from Udita's vision to bridge the gap for a youthful, culturally resonant brand blending traditional aesthetics with modern flair. Catering to diverse sizes from 2XS to 6XL, trueBrowns emphasises inclusivity and individuality, offering a perfect fit for every woman. Under Udita's leadership, trueBrowns expanded globally with the launch of its website, achieving significant growth.
Driven by her aspiration to establish a comprehensive lifestyle brand, Udita successfully diversified trueBrowns into jewellery and men's fashion categories in 2023. Her entrepreneurial prowess has earned her prestigious accolades. Her journey epitomises innovation, inclusivity, and excellence in the fashion landscape.
