Vermeil Jewellery Brand Trisu Secures Pre-seed Funding Led By All In Capital, JK Tyres

Trisu, a vermeil jewelry brand, completed its first pre-seed funding round, led by early-stage venture capital firm All In Capital. JK Tyres, Amaanta Group, and angel investors Himanshu Aggarwal and Sumer Sethi also participated in the round.

The company is planning to use the funds to enhance customer acquisition, drive product innovation, and support market expansion. Founded by Saloni Chopra in 2023, Trisu said that it offers gold vermeil jewelry with 18-karat gold plating that is five times thicker than standard gold plating, using silver as the base metal.

“With this funding, we aim to disrupt India’s USD 80 billion jewelry market with unique vermeil pieces that look like solid gold but cost a fraction. Our goal is to become the top gold alternative and capture 10 per cent of the everyday gold jewelry market by 2034,” said Saloni Chopra, Founder of Trisu.

The company's mission is to provide long-lasting, affordable gold alternatives in India, particularly for individuals aged 30-60. The products delivered are high quality at a fraction of the cost, allowing customers to enjoy jewelry that closely resembles solid gold without the high expense or risk of loss, the releases said.

The company aims to generate USD 1 million (Rs 8 crore) in monthly recurring revenue by 2025 and open ten shops and five exclusive outlets by December 2026. “Saloni makes for a great Founder-Market-fit for this category, given her earlier stints. Building a brand for the female TG needs customer centricity flowing top down in an organisation and Saloni fulfills that perfectly", said Aditya Singh, Co-founder, All In Capital.

By the end of this year, Trisu plans to expand its presence across all marketplaces, including quick commerce platforms, added the press release.