Vidooly's Founder Subrat Kar Introduces New Venture MotorFloor

Subrat Kar, an entrepreneur behind Vidooly, has introduced his latest venture, MotorFloor. 

Following the acquisition of Vidooly by The Good Glamm Group, Kar is now focusing on building an online marketplace for various types of commercial vehicles, including trucks, tractors, buses, and three-wheelers. 

MotorFloor aims to assist buyers in selecting the appropriate commercial vehicles for their business needs and facilitates the entire end-to-end buying process through its platform.

"Currently, if someone wants to buy a commercial goods/passenger vehicle, they have to travel long distances, visit multiple dealers for the best price, and speak to various banks or NBFCs for financing. Oftentimes, these customers are misguided by sales executives. We’re building MotorFloor to help customers make better-informed decisions by checking the specifications, on-road prices, features, and other details of the vehicle. They can also speak to our vehicle experts for guidance on their purchase and choose financing options, all in one place," said Subrat Kar.

MotorFloor is currently self-funded and operates with a 25-member team based in Bhubaneswar. The company plans to expand into the offline segment in the coming months with seven experience centres across Eastern India. These multi-brand centres will allow customers to receive unbiased expert opinions and test drive models from over ten commercial vehicle brands, with quick financing options available.

In a bid to include rural customers, especially price-sensitive farmers, MotorFloor is adopting an omnichannel approach. The platform not only focuses on online interactions but also covers every touchpoint in the buying journey. To build trust, a crucial factor for rural customers, MotorFloor has deployed over 50 rural marketing agents across three states, with plans to expand further.

Additionally, MotorFloor has partnered with four banks and NBFCs, and three insurance companies to ensure a seamless purchasing journey for its customers. This initiative underscores MotorFloor's commitment to enhancing accessibility and affordability in the commercial vehicle market.