What Makes Indian Startups A Magnet For Global Investment?

The rise of startups like Flipkart, Paytm, Ola and Swiggy needs to be seen in the backdrop of transformation in a country whose demographic dividend has, for a long, promised prosperity driven by an aspirational, young, and consuming population
Appalla Saikiran_SCOPE VC

Over the past decade, India has emerged as a hotbed for entrepreneurial activity, specifically in the technology domain. The Indian startup ecosystem has experienced an upsurge in its pace of growth, with the creation of innovative, technologically driven startups redefining the way Indian consumers and enterprises interact with products and services. These startups haven't just disrupted the market but have been a big contributor to the economy with over USD 100 billion in cumulative market capitalisation. This is indeed remarkable growth, which reflects the metamorphosis of India into a global hub of innovation and investment for the next generation.

A decade earlier, these startups taken together would have conjured up a valuation of just a couple of million dollars. This wealth creation today is unprecedented historically in the country and startups are contributing to job creation, employee wealth, infrastructure creation, government revenues, and FDI. The rise of startups like Flipkart, Paytm, Ola, and Swiggy needs to be seen in the backdrop of transformation in a country whose demographic dividend has, for a long, promised prosperity driven by an aspirational, young, and consuming population.

India's startup landscape, not only in the consumer internet space but beyond it, has now expanded greatly. This country has made substantial gains in the enterprise arena, from the provision of classical software services to service platforms providing analytics and customer relationship management (CRM) software. The growth of Software as a Service company directed to a worldwide audience from the country of India is of special mention. Companies like Freshworks and Zoho laid the foundation for a new wave of SaaS business to be part of that fast-growing sector.

What transpired in the past decade was hyper-growth in digital consumption that, in turn, further smoothened the scale-up journey for startups. For example, Swiggy started with only 100 deliveries a day and today it delivers over a million orders daily. Freshworks, founded in 2011, with a mere six employees, today has over 2,500 employees and is valued at $3.5 billion. And thus, these are just some examples of how fast digital startups have the potential to grow.

Meanwhile, tech implementation in India has extended into e-commerce, fintech, mobility, logistics, health tech, agritech, education, and renewable energy. Similarly, the application of technology has further extended to include e-commerce, fintech, mobility, logistics, health tech, agritech, education, and renewable energy in India. Tech-led marketplaces have redefined supply chains and, in turn, this has led to more efficiency.

Among them, the SaaS sector is dramatically growing. While Indian SaaS companies have been creating world-class products for global enterprises, they have been supplying these at much more competitive prices compared to their peers in more developed markets. This space will see rapid growth, with Indian start-ups looking at grabbing a big piece of the global SaaS market. It will take far less time than the 40 years that India took to reach $150 billion in software service revenues.

In conclusion, India is truly in its golden era of entrepreneurship. Robust digital infrastructure, great depths in founder talent, and early success stories have put it in prime positions for global investments. So, it will be another exciting decade for this tech startup ecosystem, with India a golden bet for investors from all around the world.

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Appalla Saikiran

Guest Author Appalla Saikiran, Founder and CEO, SCOPE

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