Yral- A Platform That Connects Advertisers with Celebrities by Leveraging Their Social Media Network
Yral (pronounced ‘viral’) was founded in Jan 2016. A brainchild of Yuvraj Singh, Nishant Singhal and Prashant Puri, Yral is a joint venture between AdLift (Prashant Puri), a leading global digital marketing agency and YouWeCan Ventures, a Yuvraj Singh initiative. The startup seamlessly connects advertisers with celebrities by leveraging their social media network.
Yral’s goal is to deliver the right audience and scalable reach to its advertisers by leveraging modern social media platforms. It provides registered advertisers with the right set of information that enables them to identify and interact with brand advocates, helping advertisers reach customers throughout all stages of the purchase funnel.
“We want to transform the way celebrities engage with brands – making it a whole lot easier and faster for advertisers to efficiently connect with the right celebrities.” said Yuvraj Singh. “Yral is our first foray into the digital space – we’re excited to partner with AdLift in making this happen.”
Problem Addressed by Yral
Today, brands need to jump through hoops to reach the right celebrity/influencer. Moreover, celebrities have unprecedented reach and a strong connect with their followers/fans on social which remains underutilized. Yral makes it easier to leverage a celebrity (real influencer) to endorse their brand online.
Special key features of the startup
Today, influencer marketing is a buzz word that’s misused by many. Yral connects real influencers (celebrities) that have millions of followers to Advertisers. Advertiser now have access to millions online via real influencers that would endorse them on their social platforms.
Funding status and monetization
The company has recently got funded from YouWeCan Ventures. The startup’s monetization depends on the campaigns and changes based on brand/advertisers. Yral devises an appropriate campaign as per brand’s needs and size of the campaign depends on the Brand’s budget.
Traction Details
Talking about the Yral’s traction details, Puri said, “In under 2 months we’ve signed on brands in the BFSI and consumer goods vertical for whom we launched successful campaigns during the T20 World Cup Cricket where key players endorsed the brand via their social media platform. We are now working on fantastic campaigns tailored towards the IPL 2016 campaign. We’re inviting brands to reach out to us so that we can customize the right social brand endorsement for them.”
Market size and market opportunity
Digital marketing spends are estimated to reach $2 billion by 2019, and if only 5% is led by celebrities, we estimate the market size to be $100 million. As more brands and businesses adopt paid social media advertising, Yral provides the right tools to advertisers to help them scale their social media initiatives and enhance their reach.
