Food delivery aggregator Zomato, which introduced a platform fee on orders starting last August, has collected Rs 83 crore through this new charge until March, according to the company's annual report.
This platform fee is highlighted as one of the three primary drivers of Zomato's Adjusted Revenue, which saw a 27 per cent year-on-year increase, reaching Rs 7,792 crore in FY24.
The report detailed that "Adjusted Revenue as a percentage of GOV (gross order value) continued to increase primarily due to the increase in restaurant commission take-rates, improvement in ad monetization, and the introduction of platform fee from Q2FY24 onwards." These factors collectively offset the reduction in customer delivery charges per order, a result of the free delivery benefit offered on Gold orders.
The annual report also revealed interesting trends in order patterns: most late-night orders in the last fiscal year were placed in Delhi NCR, while Bengaluru led in breakfast orders.
Initially, Zomato began charging a platform fee of Rs 2 per order in August, which has gradually increased to Rs 6 in key markets. This strategic move has significantly contributed to the company's revenue growth, demonstrating the effective implementation of its pricing strategy amidst a competitive market landscape.
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