Author
Andesh Bhatti is founder and CEO of Collectcent. For over 18 years Andesh has been running strategic portfolios for driving revenues and scaling businesses in Mobile and IT domains.
Marketers are going to spend more money on in-app advertising; AI will help by first 'learning' the user’s behavior to all ads, comparing it to the user’s behavior to your ad, and then by defining what the exact target demographic should be.
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“We ran a campaign for both mobile and desktop and the results were unsurprisingly in favour of mobile.”
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