Alia Bhatt's Sustainable Clothing Brand Ed-a-Mamma Ventures Into Infant Collection

The brand claims that it prioritises state-of-the-art manufacturing techniques that ensure comfort and care. The Boys and Girls ranges are 100 per cent cotton and the Unisex range is a premium line where 100 per cent GOTS certified, SEDEX certified and uses AZO-free dyes. It incorporates more such climate-conscious processes while manufacturing its products