Author
Deep Malhotra is the Co-Founder of beckfriends.com ( A part of BECK Technology Ventures Pvt. Ltd.) and Gemini Group. Deep has an entrepreneurial and startup experience in working & building companies like Google, MySpace.com & Rediff.com.
I have been the biggest endorser of digital advertising all these years. And as we all know that digital advertising is a complex subject as there are many factors that surround it. But one thing that sells that digital advertising majorly is because the performance can be tracked.
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