Adar Poonawalla-led Serene Productions has entered into a binding agreement to invest Rs 1,000 crore into Karan Johar's Dharma Productions and Dharmatic Entertainment. Through this Investment, Serene Productions will hold a 50 per cent stake in Dharma, with Karan Johar retaining the remaining 50 per cent ownership.
Karan Johar as the executive chairman will spearhead the company's creative vision, while Apoorva Mehta, in his role as the chief executive officer, will work with Karan in steering the strategic direction and overseeing the operational excellence of the organisation.
Talking about the partnership, Adar Poonawalla, said, "I am delighted to have the opportunity to partner with one of the most iconic production houses in our nation, along with my friend Karan Johar. We hope to build and grow Dharma and scale even greater heights in the years to come."
India's entertainment industry has experienced significant expansion, driven by surging digital penetration and a diverse audience seeking high-quality content across multiple platforms, with growing global relevance. This strategic partnership between Serene Productions and Dharma is designed to capitalise on these opportunities by combining Dharma's legacy in storytelling with Adar Poonawalla's strategic acumen and resources.
By leveraging this synergy, Serene Productions and Dharma said that they seek to meet the evolving demands of today's digitally savvy consumers while pushing the boundaries of creative storytelling. Together, they aspire to shape the future of entertainment for digital-first generations, embracing new platforms and formats to deliver compelling narratives that entertain, inspire, and engage audiences worldwide.
Commenting on the partnership, Karan Johar, Executive Chairman, Dharma, stated, “As we join forces with Adar, a close friend and an exceptional visionary and innovator, we are poised to elevate Dharma's legacy to new heights. This partnership represents a perfect blend of our emotional storytelling prowess and forward-thinking business strategies.”
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