Adda247 Acquires CA Test-prep Platform Ekagrata

Adda247, a multilingual learning platform backed by Google, Westbridge, Info Edge, and Asha Impact has announced the strategic acquisition of Ekagrata Eduserv, a player in the Chartered Accountancy (CA) test preparation segment. 

This move marks Adda247's entry into the Rs 800 crore CA test preparation market, further diversifying its offerings in the competitive exam preparation space.

This acquisition is expected to expand Adda247's user base, which currently has 40 million monthly users. It will position Adda247 to capture a substantial share of the booming CA test preparation market. The synergy between Adda247's extensive reach and Ekagrata's domain expertise in CA preparation is expected to create a powerful offering for aspiring chartered accountants, ultimately providing an unparalleled learning experience for hopefuls in the segment.

The acquisition will see Ekagrata's founders and employees becoming an integral part of Adda247, with the Ekagrata brand now wholly owned by Adda247. Anshul Agrawal, founder of Ekagrata will be appointed Director – CA at Adda247 to lead the category.

Speaking on the acquisition, Anil Nagar, Founder and CEO, Adda247, said, "We've been planning to launch the CA category, and in Ekagrata, we found the perfect team to lead and grow this segment. Over the next several years, we aim to invest substantially in this category and establish a leadership position in the CA test preparation market. With this, our range of offerings has reached a new level of comprehensiveness, catering to aspiring students from every category."

Anshul Agrawal, Founder of Ekagrata, added, "Joining forces with Adda247 presents an exciting opportunity to scale our impact in the CA test preparation space. We look forward to leveraging Adda247's extensive reach and technological prowess to empower more CA aspirants across India."

Before this, the company had made two notable acquisitions - StudyIQ (Jan 2021), and Veeksha (July 2023) - across sectors. Recently, Adda247 announced expansion into the Skilling, Up-Skilling, and Higher Education Sectors to empower youth by making them job-ready and to create high-impact, sustainable talent solutions for businesses.