Flam, an AI-powered mixed reality (MR) publishing platform closed a pre-series A funding round, raising Rs 38 Crore ($4.5 million).
This round saw participation from Turbostart, AI-focused Twin Ventures, Alphatron Capital, and notable angel investors, along with several family offices.
Existing backers such as SF-based Inventus Capital Partners, SVQ, and 9Unicorns also invested. With this infusion of capital, Flam plans to expand its MR platform's reach into North America, Europe, and the MENA region.
Shourya Agarwal, Founder, and CEO of Flam, stated, “Content has been evolving over decades and now transitioning into MR experiences. Our platform is dedicated to making MR accessible to the masses. Following the viral success of Britannia’s MR ad featuring Ranveer Singh, we've attracted interest from 100s of global brands across various industries. Just like video ads, MR will become permanent in the brand’s marketing strategies worldwide”
Ganesh Raju, Founder of Turbostart, highlighted, "We haven’t come across any other platform exposing consumers to MR so effortlessly. Flam eliminates friction - with no need for headsets, app downloads, or web AR, making MR accessible through a simple link embedded anywhere – social media, websites, and even offline channels. Imagine YouTube, but for mixed reality facilitating the viral spread of MR content, driving more users to the platform.”
Vishwesh Pai, Founding partner at Alphatron Capital, added, “We've been observing huge interest from brands and delight among consumers for MR, which makes us extremely optimistic about the future of this space. After interacting with Flam, we instantly knew, we had found a missing ingredient in MR’s adoption. Beyond their sophisticated technology, the way they have solved the creation and distribution of MR is truly commendable.”
