Banking Platform Gravity Bags $1 Mn In Pre-Series A Round Led By Kettleborough VC
The startup plans to deploy the raised capital towards tech development and seamless execution of organic growth cycles
Gravity, a banking platform, raised USD 1 million in a pre-series A funding round, led by Kettleborough VC.
The round also saw participation from eminent personalities from the banking industry and a few HNIs. The startup plans to deploy the raised capital towards tech development and seamless execution of organic growth cycles.
Launched in March 2024 by former bankers, serial entrepreneurs Satish Krishnaswamy and Rohit Maroo, who bring 50+ years of collective experience in banking and tech industries, the genesis of GRAVITY was to foster hyper-personalisation in the banking space. Its aim is to enable banks to create a tailored experience for both retail and enterprise customers — similar to that offered by apps like Netflix, Spotify, Facebook, and Amazon.
Speaking on the funding, Satish Krishnaswamy, Co-founder and CEO, GRAVITY said, “Through GRAVITY, we are addressing fragmented banking systems, which limit the efficiency potential of banks while also restricting them from offering personalised experiences to their customers. With expansive data repositories and access to customers’ banking history, banks should be able to offer tailored features such as integration of banking services on third-party consumer apps; introduction of universal loan accounts; introduction of singular cards for credit, debit, and prepaid transactions. With GRAVITY, we are making these innovative features and products possible for banks, eliminating the requirement of establishing capex-heavy individual units for each product. We feel fortunate to have received the opportunity to build a category-first business platform, and humbled by the initial support of our investors.”
Commenting on Kettleborough VC’s investment in GRAVITY, its Founder and Managing Partner Nisarg Shah said, “GRAVITY falls exactly in our investment strategy of backing domain specialists. Satish & Rohit come with a grassroot level understanding of the banking industry. We are confident in its potential of becoming a category-creator, as an early-entrant to solve the challenge of siloed banking systems and revolutionise the banking industry.”
