Beco Raises $10 Mn In Pre-series B From Tanglin, Titan, Rukam, Others

Beco, a homegrown eco-friendly home, kitchen and personal care brand raised USD 10 million as part of its pre-Series B round fundraise. 

Two years after the Series A round, this fresh infusion of funds was led by Tanglin Venture Partners, with participation from Titan Capital Winners Fund. The company also saw participation from Manish Choksi, promoter of Asian paints, existing investor Rukam Capital and Synergy Capital.

Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, the Mumbai-based startup was born out of a simple idea of helping consumers make better and safer choices for themselves in homecare and lead a natural eco-friendly and sustainable lifestyle. 

The fund infusion would be put towards innovation and expanding production capacity; developing a strong offline sales infrastructure in key geographies, and lastly, towards brand building and enhancing brand awareness.

Commenting on the funding, Aditya Ruia, Co-founder, Beco said, “Beco’s inception ties back to the simple yet profound realisation that as global citizens of the earth, we need to be more accountable for our choices and their irreversible impact on the environment. What Beco realised from day 1 is that it is not for a lack of intent, but a lack of viable choices that sustainable alternatives often get overlooked. This belief is validated by our success in disrupting the market consistently with innovative offerings, reflected in the growth we have seen in the last  year. Consumers want products that are good for them, safe, yet effective.  This round of funding from our existing and new investors comes at a time where we are raring to enter our next phase of growth and enhance our capabilities to meet the demand. The investors’ faith in Beco boosts our confidence that we are headed in the right direction and we are excited to unleash the real potential that sustainability and harmful chemical-free products holds for the future.”

Since its inception, Beco has been gradually expanding its product offerings that have captured the market due to the fact that they seamlessly address the intent-action gap vis-a-vis sustainable products, prevalent in consumers today. In the offline outlets, Beco boasts of an impressive presence in 10,000 retail stores, with order values matching or exceeding those of legacy brands.

Sankalp Gupta, Partner, Tanglin Venture Partners said, “ Over the last few years, there has been a marked shift in consumer preferences towards healthier, toxin-free options. Beco's focus on product innovation and backend supply chain has enabled them to offer superior products at prices comparable to the incumbents. We believe this ability, coupled with their strong distribution across offline and online channels, provides Beco a strong headstart in a very large market. We have no doubt that this company will continue to be at the forefront of innovation in this sector, and we are excited to be a part of this journey.”