Bigbasket, a TATA Enterprise, has launched BB Matrix, a SaaS-based supply chain platform.
This new platform aims to address the growing demand for robust supply chain management solutions, which Gartner projects will reach USD 72 billion in annual spending by 2028.
Spearheaded by Hari Menon, Co-Founder and CEO, and Rakshit Daga, Chief Product and Technology Officer of Bigbasket, BB Matrix offers next-generation solutions to enhance productivity and reduce costs. The platform boasts a 50% reduction in transportation costs, a 60% decrease in lead time, and up to 100% supply chain visibility.
Rakshit Daga emphasised the platform’s broad applicability, stating, “To cater to the pressing demand for agile, robust, and cost-efficient supply chains, we have made BB Matrix available to enterprises across different sectors that go beyond retail and e-commerce, like manufacturing, automobiles, aviation, consumer goods, etc.”
Manish Mishra, Head of Sales and Marketing, highlighted the platform’s adaptability and support capabilities, saying, “BB Matrix provides comprehensive ongoing support that encompasses configuration and optimization, seamless data integration with over 150 ERP, CRM, and POS tools, and flawless migration as well to its customers.”
BB Matrix is designed to adapt to changing market conditions, offering real-time updates and identifying bottlenecks to help users make data-driven decisions. With a 99.1% on-time delivery record, the platform aims to enhance customer experience and optimize supply chain operations globally.
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