In July 2015, the company launched an online grocery store in Bengaluru, shortly after introducing a food delivery app in March of the same year. However, both services were discontinued within nine months, according to media reports.
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Flipkart highlighted three main reasons for the popularity of video commerce among the under-30 demographic in smaller cities: relatability, trust, ease of access, and interactivity. Direct-to-consumer (D2C) brands, sellers, and farmers also find significant value in video commerce offerings
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In the last six months alone, Snitch has expanded its offline presence, opening a new retail store every two weeks. Currently boasting 11 stores in cities such as Vadodara, Pune, Hyderabad, Bangalore, Surat and Ahmedabad, the brand aims to launch 40 more stores by year-end
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With this funding infusion, the brand aspires for rapid offline growth, the company aims to open 200 stores nationwide by 2026, as per media reports
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Adani Group is considering providing online shopping services through the Open Network for Digital Commerce (ONDC), as per media reports
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