Global smartphone shipments grew a solid 6 per cent annually from 34 crore units in Q2 2016 to 36 crore in Q2 2017. According to the latest research from Strategy Analytics, Samsung maintained its first position with 22 per cent global smartphone market share, while Apple lowered to 11 percent share. Xiaomi surged 58 percent annually and rejoined the top five rankings for the first time in a year.
1. Samsung
Samsung shipped 7.9 crore smartphones worldwide in Q2 2017, rising 2 per cent annually from 7.7 crore units in Q2 2016. Samsung continued its recovery from last year’s Galaxy Note 7 battery fiasco, lifted by robust demand for the new Galaxy S8 portfolio with an innovative bezel-less design. We expect the rumored Galaxy Note 8 upgrade with a bigger screen to further strengthen Samsung in the coming weeks.
Units Shipped- 7.9 crore
Global Market Share- 22.1 per cent
2. Apple
Apple grew 1 per cent annually and shipped 4.1 crore smartphones for 11 per cent market share worldwide in Q2 2017, down slightly from 12 per cent a year ago. Apple’s iPhone has gone out of fashion in China and this is placing a cap on its worldwide performance. Attention will now turn to Apple’s rumored iPhone 8 introduction later this year and whether its tenth-anniversary flagship model will be different or exciting enough to ignite a rebound in iPhone volumes for the important Q4 2017 Western holiday season.
Units Shipped- 4.1 crore
Global Market Share- 11 per cent
3. Huawei
As per the report, Huawei maintained the third position with a record 10.7 per cent global smartphone market share in Q2 2017. Huawei grew more than 6 per cent annually and shipped 3.8 crore smartphones. “Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters. Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9”, said Director at Strategy Analytics, Woody Oh.
Units Shipped- 3.8 crore
Global Market Share- 10.7 per cent
4. Oppo
Oppo shipped a healthy 2.9 crore smartphones and maintained the fourth position with a record 8 percent global market share in Q2 2017. Oppo grew an impressive 64 percent annually in the quarter, taking share from major rivals like ZTE, LG and TCL-Alcatel across China, India and Europe.
Units Shipped- 2.9 crore
Global Market Share- 8.2 per cent
5. Xiaomi
Xiaomi soared 58 per cent annually and recaptured fifth place for the first time in a year, taking a record 6 per cent global smartphone market share in Q2 2017 and shipped 2.3 crore smartphones worldwide. Xiaomi’s range of Android models, such as the Redmi 4A, is proving wildly popular in India, snatching volumes from competitors such as Lenovo and Micromax. Xiaomi has bounced back since ex-Google exec, Hugo Barra, quit the company earlier this year and Xiaomi will be hoping the current momentum can be sustained into the second half of 2017.”
Units Shipped- 2.3 crore
Global Market Share- 6.4 per cent