Championing Ecommerce

Recognising the disruptive nature of e-commerce in India, Sharrma aims to leverage technology for better customer experiences and is set to make a significant impact in the industry

Shubbam Sharrma, Chief Business Officer, Ecommerce Platform, Retail & Ecommerce, draws inspiration from his upbringing in a small town in Uttar Pradesh. Growing up, he witnessed his mother, a teacher at a girls' inter-college, fight tirelessly for the right to education for girls. This experience instilled in him a deep understanding of the importance of education and the need to challenge societal norms that hinder progress. Sharrma believes that education should be accessible to all, regardless of financial constraints, and he emphasises the significance of resilience in overcoming obstacles.

Education & Personal Growth
Sharrma's journey was further shaped by his academic pursuits at IIM Lucknow, where he honed his problem-solving skills and learnt to approach challenges from multiple perspectives. He credits this education with fostering a lifelong learning mindset. Additionally, his time spent at the Art of Living in Bangalore provided him with valuable life perspectives, teaching him gratitude and altering his outlook on life.

Culture Of Transparency 
In his professional role, Sharrma advocates for a culture of transparency, truth, and openness within organisations. He believes that these values are fundamental to achieving success. He outlines three key elements essential for operational excellence: aligning everyone with organisational goals, ensuring visibility of data to promote transparency, and establishing strong governance practices. By integrating these principles, he aims to drive performance and achieve desired outcomes.

Embracing Disruption
Sharrma recognises that disruption is deeply ingrained in the Indian context, particularly in the rapidly evolving ecommerce landscape. He understands that in order to thrive in this environment, businesses must be agile and adaptable. His vision for the ecommerce platform involves leveraging technology and data analytics to enhance customer experiences and streamline operations. He acknowledges that the current market presents both challenges and opportunities. As many startups face difficulties post-Covid-19 due to a lack of operational discipline, Sharrma sees this as a chance for quality businesses to emerge. He believes that the filtration process will lead to the rise of innovative companies capable of navigating the complexities of the market.

Looking Ahead
Sharrma's forward-thinking approach positions him as a leader in the ecommerce sector. He envisions a future where businesses prioritise operational excellence while remaining committed to their core values. By fostering an environment of collaboration and transparency, he aims to empower teams to achieve their goals effectively. 

Sharrma's journey from a small-town upbringing to becoming a key player in the ecommerce industry exemplifies resilience and dedication. His commitment to education, transparency, and operational excellence sets a strong foundation for driving growth in an ever-changing landscape. As he continues to lead with purpose and vision, Sharma is poised to make a significant impact on the future of ecommerce in India

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Abhinav Kumar Jha

BW Reporters The author is a trainee correspondent at BW Businessworld.

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