Mitra, a FMCG direct-to-consumer startup, has raised Rs 11 crores in its Pre-Series A funding round. This round was led by Bestvantage Investments, with key participation from a Dubai-based strategic family office headed by Surya, who contributed Rs 5 crore.
This substantial investment will propel Mitra’s plans for expansion, starting with its newly established state-of-the-art manufacturing unit in Mathura and Gurgaon, spanning over 40,000 square feet. With the capacity to produce more than 800 tons of flour and 3 lakh ltr of oil each month, this facility marks a significant milestone for the company just a year after its inception.
The funding comes as a major boost for Mitra as it charts its next phase of growth and innovation. As a lead investor, Bestvantage Investments facilitated key partnerships and strategically guided Mitra through each stage of its funding journey, cementing its position as a major growth enabler for the startup. This round also saw investment from strategic investors such as Arjun Vaidya ( Founder-V3 Ventures & ex-Dr Vaidya), Ashok, Ajay Kumar, Ex-COO of Pizza Hut, and MShatrughan supported by strategic mentors and advisors such as Mahesh from Hyderabad.
In its first year, Mitra has posted extraordinary results, achieving Rs 14 crore in sales. The company has built a robust distribution network of more than 300 distributors and 15,000+ retailers, with operations across 14 key locations.
The recent funding will enable Mitra to strengthen its supply chain further, explore export opportunities in European markets.
The company is also targeting Tier 2 and Tier 3 cities, where access to affordable, high-quality products is limited. By focusing on these underserved regions, Mitra is bridging the gap, ensuring that consumers outside major metros enjoy the same product standards at reasonable prices.
Speaking about this remarkable achievement, Abhishek Kaushik, Founder of Mitra, remarked, "The strategic investment of the Dubai-based family office signals a turning point for us, not only in expanding overseas markets but also helping us in the next leap of Growth. We are now eyeing to increase the production capacity with new categories and international growth along with the domestic market. We are grateful to our investors for their confidence and support as we embark on this exciting growth trajectory.
Raman Sharma, CEO and Founder of Bestvantage Investments, added, "We are proud to be part of Mitra's success story and are confident that the company will continue to achieve incredible growth. Together with our partners, we look forward to propelling Mitra to new heights, Let’s Make it Big Together"
Looking ahead, Mitra aims to triple its sales by targeting over Rs 35 crore this fiscal year, representing a 3.5x growth year-over-year. With a positive net EBITDA and focused approach to essential categories, Mitra is poised for exponential growth, with a clear path to becoming a leader in the FMCG sector.
The funding also attracted participation from Ah! Ventures, Soonicorn Ventures, Beej Network, Planify and 1000 Unicorns reflect the strong investor confidence in Mitra’s business model and future potential.
