D2C Startup Nestasia Secures $8.35 Mn From Susquehanna Asia VC, Stellaris, Others

Nestasia, a home decor and lifestyle brand, has raised $8.35 million in a fresh funding round from Susquehanna Asia VC, Stellaris Venture Partners, and notable angel investors. This funding will scale the company’s efforts in offline store expansion, new category launches, brand building, and hiring.

Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a curated selection of home decor and lifestyle products across six key categories. The brand’s focus on quality, utility and beauty, combined with fresh new launches each week, has resonated with Indian consumers, leading to over a million orders processed. Looking ahead, Nestasia plans to expand its product range within kitchenware, drinkware, cookware, and appliances and introduce new themed categories such as Nest Baby & Kids (home products for children), and more.

“With strong support from our investors, we’re excited and driven to establish Nestasia as India’s leading home decor and lifestyle destination. This funding empowers us to stay true to our mission to ‘Make Home Special’ by introducing fresh, on trend products, expanding our offline presence, and strengthening our brand connection with customers.” said Aditi Murarka Agrawal, Co-founder of Nestasia

Over the past year, Nestasia has expanded its offline presence across six cities, with seven exclusive brand outlets. The company plans to deepen its presence across these cities and expand to new ones by opening 30 stores by the end of 2025. In the upcoming festive season, Nestasia aims to boost sales through new brand initiatives, weekly product launches, and targeted efforts across its website, marketplaces, quick commerce platforms and offline stores.

Bhavani Rana, Investment Advisor to Susquehanna Asia VC, said, “Nestasia is well-positioned to capitalise on India’s Home & Living market trends. Its strong online presence and diverse product range drive growth in the expanding e-commerce sector. Offering a stylish yet functional blend of décor items, Nestasia meets modern needs for both aesthetics and practicality. Emphasising quality, affordability, and sustainability, the brand aligns with evolving consumer preferences and the premiumization trend, effectively capturing a growing market share.”

Rahul Chowdhri, Partner, Stellaris Venture Partners, added, “We are proud to have partnered with Nestasia in its early days and been a part of their journey over the past 3 years. The founders have consistently demonstrated a deep understanding of consumer needs and market trends. Their unique strategy of offering fresh assortments weekly has created a strong brand pull among consumers. Our continued investment in the company reaffirms our excitement in the space and our confidence in the future growth of the business.”

This funding round follows a Series A round of USD 4 million led by Stellaris in 2021.