Doctor Insta is Indian “Video-Medicine” consultation platform to provide the best-in-class medical help INSTAntly: Anytime, Anywhere at your own comfort and ease. The state of the art and innovative service allows the patients across age groups, demography and social strata to receive professional 24*7 medical consultation over video through any of the widely used platforms including Smartphones & Web over PCs without leaving one’s home or office. Using video chat/service as a platform, the highly educated and trained Doctors at Doctor Insta across Psychology, General Medicine, Diet & Nutrition and Paediatric fields can Look, Listen, and Engage with the patient to diagnose first level issues and provide smart diagnosis and an effective treatment consultation. The startup intends to establish world’s biggest virtual medical clinic providing best-in-class care and position Doctor Insta as the “One App” that everyone must have, to ensure better health.
The Doctor Insta application offers a plethora of services across key healthcare services including Psychology, General Medicine, Diet & Nutrition and Paediatric. It delivers a platform to patients for engaging with a doctor requiring medical help 24*7 and also acts as a database to keep personalized e-records with uploaded notes and prescription pertaining to each consultation. The company taking the convenience to another level for its users also empowers the users by offering them assistance in ordering consulted medicines, lab/tests required through the brands partners. This service not only helps patients in getting an instant consult but also with Home Delivery of medicines, E-lab reports & e-diagnostic test reports right to their smartphones through on mobile/web mail. Doctor Insta can be accessed via any smartphone with a minimal bandwidth of 512 mbps over android & iOs powered devices.
Doctor Insta strives to bridge the gap between doctors and patients through a digital channel pertaining to primary healthcare service. It aims to provide best-in-class telemedicine experience to empower people helping them in leading healthy lifestyles, enhance productivity and reduce infection rate Anytime Anywhere.
Doctor Insta believes in 3 pillars of sustainability with a Triple Bottom Line approach of Planet I People I Profit
In an interaction with Sujata Sangwan of BWDisrupt, Amit Munjal, Founder and CEO of Doctor Insta, shares his startup journey from inception to till now.Moments and the JourneyAlthough the company was incorporated in July 2015, the services were formally launched in early December, 2015 after robust alpha and beta testing. So far, our journey has been very rewarding and encouraging. We take great pride in being a Triple bottom-line company which places Planet and People first and Profits second. So far, we have done various strategic alliances with almost all online pharmacies and diagnostic labs so that we could provide one stop solution to Patients’ healthcare needs. We have also empaneled some of the best and brightest doctors and caregivers in the country on this beautiful journey of ours. Our journey in India has just begun and we feel that best is yet to come for us. The idea, at this point of time, is not to maximize the top line but to increase customer adoption and engagement. As most of the tech startups do, we are providing the first consultation free and have done over 10,000 consultations worth GMV of Rs 40 Lakhs.
Unique key feature/services1) 24x7 Medical Consultation facilities over Video, Phone and Chat for users
2) Highly educated and trained Caregivers in General Medicine, Diet and Nutrition, Pediatrics, Psychology, Gynecology, Psychiatry, Diabetes, Dermatology, Sexology etc.
3) Instant connection between a patient and a caregiver in less than 3 minutes
4) Personalized health records with uploaded notes and prescription pertaining to each consultation
5) Available on major platforms: iOS, Android and Web
Funding statusWe raised seed capital from a US based VC Company, BrahmaX Ventures and two angel investors based out of New Delhi and New Jersey.
Monetization modelWe have three monetization models:1. B2C - User pays a standard fee per consultation with Specialist Doctors
2. B2B2C - Employer pays a small PMPM (Per Member Per Month) fee and the employees can consult a Doctor/Caregiver at a discounted price.
3. DII (Doctor Insta Inclusion) - For the rural areas of India in collaboration with companies running e-Kiosks. User pays a standard fee of Rs. 100-150 per consultation with MBBS Doctors.
Traction detailsDoctor Insta’s app which is available for Android and iOS users, having more than 300,000 downloads and the startup is doing over 900 consultations a day.
Future plansThere are 1 Million Allopathic Doctors in India, each doing 50 consultations a day. That means 50M consultations happening in India every day. In 2 years, we want to acquire just 2% of this market i.e. 1 M consultations a day. We also want to expand our services to other developing and less developed nations in alliance with strategic partners in these countries.
Marketing plansWe promote our company through social media such as Facebook, LinkedIn, Twitter and Viber. Through our alliance partners such as PayTm, MobiKwik and also through our strategic partners. We are also exploring various offline channels as well such as Radio Campaigns, Print ads, mall and corporate activities.
The ChallengesOne major roadblock is the adoption and engagement of telemedicine in India. Although a) PM Modi and the Indian government strongly support telemedicine and b) Independent research studies show us that 70% of the OPD cases do not require any in-person visit, yet people may feel the need of going physically to OPD. However, slowly but certainly, people are accepting and embracing Telemedicine and Doctor Insta as we are experiencing a Triple Digit Growth.
Market size & opportunityThe total addressable market in India is around $25 Billion and there is equally big market in other developing countries and smaller developed nations. The share of IT in healthcare market is small but increasing at a CAGR of high double digits to triple digits.
This growth is seen as a result of increasing Internet penetration and smartphone user base. The growth contributors are changing mindset of people, young population with average age of 27-28 and innovativeness of HealthTech Players like Doctor Insta.
