Farmley Is Shaking Up Snack Category
Delhi-based Farmley, established in 2017, has emerged as a game-changer in the packaged food industry. Specialising in dry nuts, the company's product catalogue includes a diverse range of premium-quality offerings such as almonds, cashews, raisins, pistachios, walnuts, figs, dates and more.
Co-founded by Abhishek Agarwal and Akash Sharma, Farmley embodies a vision of delivering high-quality, adulteration-free products while driving maximum value to the farming community.
What sets Farmley apart is not just its commitment to delivering clean, nutritious and tasty snacks but also its focus on social impact and consumer welfare.
Driving Positive Change
Farmley operates in the D2C space within the retail, food and agriculture tech market segments. By prioritising quality over profits, Farmley is aiming to remove the inefficiencies prevalent in the packaged food industry. The company's primary business models revolve around retail and food and agriculture technology, with a strong emphasis on eliminating middlemen and ensuring fair compensation for farmers.
Financial Performance and Growth
With total funding of USD 14.9 million over four rounds, including a recent Series B round of USD 6.7 million led by Jindal Group, Farmley continues to expand its operations and impact.
The company's annual revenue stood at USD 27.4 million as of March 31, 2022, reflecting its significant market presence and consumer demand.
The founders have invested in building deep backend linkages directly with farms globally, ensuring transparency and sustainability across the supply chain.
Talking on profit Abhishek Agarwal, Co-founder, Farmley said, “Profitability has to be a mindset and what next year's timeframe is going to be for the startup should be the driving force of the business. EBITDA profit has to be a goal in mind.”
He further added, “Healthy and snacking industry has been growing tremendously in India, but recently we can see the 40 per cent shift of snacking market towards healthy snacks in the coming years, mostly tier 1 and then tier 2 and 3.”
Consumer Impact
With every purchase, Farmley's customers contribute to the well-being of over 1000 farmer communities worldwide.
The startup aims to enable it to effectively address the needs of customers searching for authentic, unadulterated dry fruits, while also offering a convenient and nutritious snacking option to a wider audience. By focusing on innovating products, establishing a strong brand presence, and implementing targeted marketing efforts, Farmley appeals to consumers who value both high-quality and cost-effective dry fruit options.
Farmley is growing and continuing its journey of profitability and social impact, it remains dedicated to reshaping the packaged food industry for the better. With a focus on delivering value to both consumers and farmers, Farmley is setting a benchmark for ethical business practices and sustainable growth in the market.
