Fashion Online
The Indian Garage Company (TIGC), founded in 2012 by Anant Tanted, has emerged as a digital-first fashion brand, specialising in casual wear for men and women. Initially a leader in men's wear, TIGC has expanded its portfolio to include women's wear, plus-size segments with FreeHand and HardSoda brands. It has recently entered the kid's clothing category too.
Market Presence
The startup has acquired a leadership position in the casual wear market and has a strong presence in men's wear. The brand sells across major platforms like Myntra, Ajio, Flipkart and has recently ventured into Amazon. The company expects to achieve a top line of approximately Rs 700-750 crore in FY2024.
The Indian Garage Company mainly operates as a tech-driven direct-to-consumer (D2C) fast-fashion brand. According to company sources TIGC intends to enhance its physical presence through a blend of phygital distribution channels and by establishing exclusive brand outlets (EBOs) in the days ahead.
Flipkart has recently introduced the latest assortment from The Indian Garage Company in partnership with cricketer Surya Kumar Yadav. The company's fashion wear is also available at the offline Fashion Factory store, which features multiple brands.
The Aditya Birla Group’s TMRW has invested Rs 155 crore in TIGC in October, 2023. In 2023, TIGC also launched the streetwear brand ‘TIGC Street’. The major players in TIGC’s segment of the market are Etsy, Snitch and The House Of Rare. Anant Tanted is the founder and CEO of the fashion brand while Ishita Anant Tanted is a TIGC Director.
The company foresees a favourable market and hopes to take giant strides in the year ahead.
Expansion
The TIGC product catalogue includes a diverse range of casual wear, such as T-shirts, sweatshirts, jackets, coats, skirts, shorts, jumpsuits and footwear, primarily made of cotton. The brand's strategic move into women's wear, plus-size and kid's segments reflects its commitment to catering to diverse consumer segments.
The Indian Garage Company’s mission is to propel an Indian brand onto the global stage, supported by TMRW House of Brands and Aditya Birla Fashion and Retail Ltd., a conglomerate recognised for establishing numerous global brands. The partnership promises opportunities for the brand and potentials for sustained growth.
The latest round of funding of Series B happened in October, 2023, taking the total valuation of TIGC to Rs 18.7 million. In TIGC’s digital-first fashion journey, the Series B funding and partnership with TMRW positions it for robust growth and innovation.
