Felicity Games Bags Pre-seed Funding From DeVC, Visceral Capital, Angel Investors
Felicity was founded in 2023 by ex-Swiggy executive Anurag Choudhary with an aim to become India’s leading mobile game publisher
Felicity Games, a casual game developer and publisher, has secured a USD 700K pre-seed funding from DeVC, Visceral Capital and marquee angel investors including Kunal Shah of CRED, former Nazara CEO, Manish Agarwal, Sriharsha Majety, Nandan Reddy of Swiggy and Sameer Pittalwala, Head of Gaming, Google Cloud (APAC) among others.
Felicity was founded in 2023 by ex-Swiggy executive Anurag Choudhary with an aim to become India’s leading mobile game publisher. In under a year, Felicity has launched over 10 game titles, which are played by more than a million monthly users across 14 geographies. The company will use the funds towards testing 10 more such games by March 2025. The company aims to scale revenue by 10x by the end of this year.
Anurag Choudhary, Founder and CEO of Felicity Games. “Given our cost and skill advantages, Felicity Games is well placed to build a multi-million dollar casual gaming business from India for the world.”
“Felicity has a unique vision to mobilise the growing ecosystem of Indie developers with the capability of producing high-quality game prototypes at a fraction of the cost. Felicity combines an objective approach to commercial testing with iterations on non-conventional channels to drive risk-adjusted growth for new IPs, unlocking developer friendly publishing for the indie ecosystem” says founding member Divyanshi Chowdhary from DeVC, a leading pre-seed fund in the Indian tech ecosystem.
