HomeLane Raises Rs 24 Cr from BCCL’s Brand Capital to Fuel Expansion and Marketing

HomeLane.com, an online home interior brand, has raised Rs 24 crore from Brand Capital, the strategic investment arm of the media company Bennett, Coleman and Co. Ltd (the Times Group) in a fresh round of funding. The startup will deploy the funds to fuel expansion and brand strengthening to attract customers. HomeLane counts Accel Partners, Sequoia Capital, Baring PE, Aarin Capital, GrowthStory & RB Investments as its investors.

Srikanth Iyer, co-founder and CEO of HomeLane.com said, “We are scaling up well and our association with Brand Capital will help us further enhance our brand and channelize our national expansion plans.”

Homelane operates in Bengaluru, Chennai, Hyderabad, Mumbai and Delhi-NCR. The company will be doubling the number of experience centers in existing markets by end of this year and is looking to achieve Rs 200 crore in run-rate by March 2019.

Sam Subramaniam, CEO, Brand Capital, said, "Homelane addresses a key gap and need in the market for home buyers in a seamless and efficient way. The continued growth in and attraction to private home ownership will propel Homelane's market strongly over the coming decade. Brand Capital is proud to be partnered with Homelane and it's impressive investor group."

HomeLane.com claims to be a pioneer in the organized online home furnishing market and offers an industry-first 45-day delivery guarantee for fit-outs. HomeLane’s value proposition is solving the interior design problem with technology and predictable timelines. 

Founded in 2014, HomeLane already delivered 2500 projects since inception.

In December 2017, the company had raised $10 million from Accel Partners, Sequoia Capital and RB Investments. And in November last year, it acquired its competitor Capricoast.com, a leading online home interiors marketplace, for a consideration of Rs 90 crore.

HomeLane competes with the likes of Pepperfry and Livspace.