Honasa Consumer, the parent company of D2C brand Mamaearth, posted a 62.9 per cent increase in its profit after tax (PAT) for the first quarter of the financial year 2024-25 (FY25), according to media reports. The company's PAT rose to Rs 40.2 crore in the June quarter, up from Rs 24.7 crore in the same period last year, largely due to increased sales of its beauty products.
Mamaearth's operating revenue also saw growth, rising 19.3 per cent year-on-year to Rs 554 crore in Q1 FY25, compared to Rs 464.5 crore in the corresponding quarter of the previous year, as per media reports. Sequentially, the revenue grew by 17.3per cent from Rs 471.1 crore reported in the March quarter of FY24.
According to media reports, the company's product business grew by 20.3 per cent, supported by an underlying volume growth (UVG) of 25.2 per cent during the quarter. This category contributed approximately Rs 800 crore in gross merchandise value annual revenue rate (GMV ARR) for Honasa.
Honasa has focused on a data-driven, consumer-centric strategy, leading to new products contributing 9 per cent to its revenue, as per media reports. The company's consolidated EBITDA improved by 201 basis points year-on-year, reaching Rs 46 crore in Q1 FY25.
According to media reports, beyond Mamaearth, Honasa’s portfolio includes brands like The Derma Co, Aqualogica, and Ayuga, along with acquired brands such as Dr. Sheth’s, BBlunt, and Momspresso. The company is also transitioning to a more direct distribution model, which is expected to support sustained growth and enhance its leadership in the beauty and personal care (BPC) FMCG segment.
New product launches contributed around 9 per cent of Honasa’s Q1 FY25 revenue. The Mamaearth brand now reaches nearly 2 lakh FMCG retail outlets across India, with a 30 per cent increase in distribution compared to the previous year.
