IoTfy, Inc. is a startup that offers a self-serve internet of things (IoT) cloud platform and enables hardware enterprises to adopt IoT quickly and seamlessly. Hardware enterprises use IoTfy to build and manage their connected devices, users and business. It has been a part of US based B2B accelerator 9Mile Labs and has raised seed funding from the accelerator.
“Using IoTfy’s self-serve platform, our customers generate device libraries that enables their devices to publish data to the cloud. Further, we also provide white labelled consumer facing mobile and web apps, and integration APIs for integrating data published by devices with their existing enterprise applications such as CRM and ticketing apps. We have focused on making these steps so easy and seamless, that it is as easy as setting up a blog.“ said Arpit, CEO of IoTfy.
It helps device manufacturers to reduce their time to market by over 80% and they don’t have to pay for large engineering teams or custom development shops.
Arpit, added "Though IoT has become a buzzword, but the fact is that IoT adoption has been really slow. Primarily because everyone can see the gold rush 4-5 years down the line but very few understands the right road to it. At IoTfy, the team's experience in IoT industry and our advisors have helped us in framing the right product and go to market strategy."
IoTfy was started in Oct, 2014 by Arpit Chhabra, Shivam Dikshit, Shashank Saxena and Sushant Taneja. Together, the team has exhaustive experience in IoT space and has previously provided more than 100 solutions in IoT to enterprises across the sectors. IoTfy is headquartered in Seattle, WA and has development centers back in India.
“With IoTfy, we have this framework that essentially looks like the WordPress for IoT, that allows me to write an application without worrying about anything underneath, and manage the content and commands of those devices, and devices themselves all in the same framework. This is exactly what the industry needs to move forward,” said Rob Adams, who served as Sr. Director (Corp Dev) with CISCO.
Major challenge around IoT adoption is redevelopment of an entire product to accommodate connectivity with the cloud; build, manage and maintain cloud infrastructure and create mobile apps for consumers. The challenge in this is that neither hardware enterprises have these core competencies, nor do they want to waste a year's time trying to experiment doing this themselves. For some that do, they usually end up with a jury rigged solution - that's neither scalable nor secure and by the time they complete, they realize they have already lost enough time and resources.
"IoTfy helps hardware enterprises to quickly create a new line of Internet-connected products that result in an alternate recurring revenue by services build over top of these devices and ensure enhanced customer retention. We are already working with 8 enterprise clients and we have got very strong positive reactions." said Shivam Dikshit, CMO of IoTfy.
IoTfy is backed by exceptionally strong board of advisors including Mukund Ghangurde, Director (IoT) at Microsoft, Rob Adams, Managing Director at XTT Consulting, Will Hodgman, a serial entrepreneur and investor, who also served as CEO for Kissmetrics and Joachim Lindborg, an IoT thought leader, speaker and policy maker.
“Within IoT, it's important to take a holistic view on how devices are built and also managed. I'm really encouraged and excited about the approach that the IoTfy team is taking to capitalize on this market.” said Mukund Ghangurde, Director (IoT) at Microsoft and Advisor, IoTfy
"We have a vision for India. We are already in the market and have a pipeline of 7 OEMs and 2 white labelled manufacturers. We are confident that with the positive response we are getting from the market, by 2017 we will be serving 3 million devices through our platform," said Shivam.
