ICICIdirect Joins Smallcases Ecosystem As Newest Broker Partner

In its continued efforts to democratize investment products and make investing simple and transparent, smallcase has integrated with ICICIdirect as its 14th broker partner. The latest partner in the smallcases ecosystem will enable its client base to purchase curated baskets of stocks or ETFs called smallcases with an ICICIdirect brokerage account.

ICICIdirect customers can get an in-depth overview, the respective methodologies, factsheets, and relevant ratios and graphs (with comparisons) to make an informed decision on choosing smallcases. Following the integration, they can also fulfil the end-to-end transactions via their existing ICICIdirect trading and demat accounts. The smallcase integration makes it easier for ICICIdirect clients to invest in well-researched portfolios.

Vasanth Kamath, Founder and CEO, smallcase, added, “This partnership with ICICIdirect is a big step towards making simple, transparent & differentiated investment products available to every investor. We are excited to partner with the largest bank-based brokerage platform in the country and have ICICIdirect join the fast-expanding smallcases ecosystem. We look forward to working closely with the team at ICICI Securities to build delightful and effortless investing experiences. "

With ICICIdirect on board, smallcase has integrated with all the top 10 brokers in India by active clients. Some of the advantages of smallcases for investors include real-time tracking, rebalancing, SIP-based investments, portfolio health analysis, and partial exits. Investors can also create their own smallcases comprising up to 50 stocks and ETFs in a hassle-free manner.