India's Potential: En route To Become World's Startup Capital

India seems to be playing well amid the economic slowdown and has the potential of becoming the startup capital of the world. According to the data, there are more than 110 Unicorns registered in India and more than 77,000 startups recognized by the Department For Promotion Of Industry and Internal Trade(DPIIT).

Many booming sectors can contribute to the path of India becoming the startup capital. Some of them are Pharma, FMCG, Content Creation, logistics, advertisements, Tech-based startups such as fintech, edtech and many more.

“Vipragen Biosciences has developed a platform for testing drugs and are also developing platforms for cancer, vaccines and animal model. We also give the approvals for the drugs to be used safely and also give emergency approvals. We have a research and development unit developing IP in neurological sciences, wound healing, and multidrug resistance antibiotics” said Chaitra Harsha, Chairperson of Vipragen Biosciences.

Challenges are a common part of any startup such as competition, talent retention, management, Revenue growth and others. However, the challenges also become specific when it comes to any particular segment.

“The challenges are to understand how the search engine works and the changes that Google and Meta are doing constantly So that we can create content accordingly. Another challenge is the advertising model in which the CPM rate might fluctuate,” Siddhartha Laik, Founder and Editor In Chief, IWMBuzz Media Network.

Since the number of startups is increasing and categories are expanding the competition is also high. The Indian startup community has seen many layoffs in the past few months mostly from tech-based startups. The effort from the startups to sustain themselves in tough is clearly by making differentiation in their approach, strategies or products.

“We provide 4 core elements in a single unified platform. We help brands listen, analyse, engage and automate all four on a single platform that becomes a value proposition for us,” Vishal Agarwal, Co-founder and CEO, of Locobuzz.

The team of Skippi Icepops differentiates it from other brands, the better team is the better the delivereables and USPs and people also keep connected with that. We will continue focusing on our deliverables and scaling up faster. As of now, there is not much competition but we are not worried about its as it will also help us create a category.” Ravi Kabra, Co-Founder & CEO, Skippi Icepops.

The participants in the panel were Ravi Kabra, Co-Founder & CEO, Skippi Icepops; Vishal Agarwal, Co-founder and CEO, Locobuzz; Siddhartha Laik, Founder and Editor In Chief, IWMBuzz Media Network; Chaitra Harsha, Chairperson, Vipragen Biosciences. The Panel was moderated by Sunandan Bhanja Chaudhary Client partner, Pedersen partners