Journey Of ShopInSync
We are in that time of the century where everything is just a click away, be it buying your grocery or buying your favourite dress or even doing bank transactions. Every business these days is ensuring their presence is felt in the online space. Online shopping in India is an emerging trend for marketers to promote their commodities in wide geographical area using internet. The online shopping trend is here to stay and it looks likely to grow more in the upcoming years.
Shopping in India, has often been a social affair, where one likes to discuss options with family and friends before making in buying decision. Today, with the rise of so many e- commerce players shopping has become a solo experience. While working on ShopInSync we wanted to build a product which will bring back the excitement of offline shopping on an app.
It was in early 2015 my colleague and I decided to work on the concept. ShopInSync was initially inspired by personal experiences shared by our friends & family members. Once we were convinced with the idea to launch a product like ShopInSync, we further tested the market by deep research among Indian shoppers that highlighted two key pain points and needs. First, offer convenience and comprehensive shopping experience. Offering a one stop experience across leading ecommerce providers to shop, discover and compare prices across leading categories. And secondly to offer the ability to discuss, chat and collaborate with family and friends, get their inputs and suggestions to help make better purchase decisions.
My co-founder, Ashish and I started the company in July 2015 and launched our first version in November. We were colleagues at Yahoo and both had over a decade of experience working across Silicon Valley and Bangalore, with product management, business management, design and engineering across products like Search, Communications, Commerce and others at Yahoo. Given our background, we were able to see a unique set of opportunities in what we can do for the Indian users, in the rapidly growing ecommerce segment.
After about four months of dedicated work on the app we decided to launch it in November 2015, so at this stage our focus is really to provide the best experience to our users, and enable them to make great purchase decisions. From a value standpoint our focus is to acquire, engage and delight users. We are off to a great start with a solid 4.4 stars on the Playstore, with already close to ten thousand registered users we are growing at a fast speed and journey is just getting exciting.
