Kindlife Raises $8 Mn In Series A Funding

Kindlife.in, a homegrown  platform for beauty, wellness and health has raised USD 8 million funding in its Series A round.

Led by JB-Dooeun TK Fund and MIXI Global Investments, with participation from Kalaari
Capital and marquee angel investors, the investment empowers kindlife to solidify its position as the go-to destination for Gen Z beauty enthusiasts and revolutionise the beautylandscape in India. 

Kindlife has previously raised a seed round of USD 2.5 million in seed funding
from Kalaari Capital, Titan Capital, Java Capital, and others.

Founded by Radhika Ghai, Vidit Jain, and Manasa Garemella, kindlife curates better-for-you brands that resonate with young India's holistic approach to self-care. kindlife uses proprietary AI technology to help Gen Z consumers discover personalised skincare and wellness routines and products. The platform also provides exclusive and priority access to
popular and trending global beauty brands, including Korean and Japanese brands.
 

"We are very excited to partner with Korean private equity firms JB Investment and Dooeun & Company, as well as the Japanese investor MIXI," says Ghai. "At kindlife, we understand that Gen Z prioritises quality and authenticity, and we're committed to making high-quality global beauty brands accessible to them, with a particular focus on premium Korean and Japanese beauty. Our strong AI technology is at the core of how we solve discovery and personalization." 

South Korea- based private equity firms JB Investment and Dooeun & Company have partnered to form the JB- Dooeun TK Fund, which will lead the Series A round
in kindlife. TKN Advisors will serve as the exclusive India advisor for the fund.
This capital will enable kindlife to build a strong connection between Korea, Japan, and India. 

Fuelled by a robust distribution network that ensures seamless delivery of premium
Korean beauty brands, their community includes thousands of beauty creators who share recommendations and take a content-first approach, educating consumers on the latest
K-beauty trends.

Tak Lee, Managing Director at TKN Advisors, said, "We're always seeking innovative companies with the potential to disrupt industries. kindlife stood out with their focus on Korean Beauty, a hot trend in India, and their AI technology for personalized beauty solutions. The exceptional team at kindlife, with their deep understanding of the GenZ market
and commitment to building a best-in- class experience, convinced us to invest in them.
We're excited to actively collaborate with them to revolutionize the beauty industry and bring more Korean beauty, culture, and lifestyle trends to India."