Leveraging Social Commerce In An Expanding Retail Space

The Boston Consulting Group says that the Indian retail industry is poised to reach USD 800 billion where organised players have 8-10 per cent share. On the other hand, online grocery is expected to reach USD 27 billion and Ecommerce market is slated to reach USD 126 Bn by 2026.

With the cheap mobile internet revolution in India since 2016, ecommerce has seen tremendous growth but more than that what went up through this revolution is the social media penetration of Indians. Social commerce leverages this huge social media penetration of India and taps into the network of consumers. This allows it to access a huge customer base at very low customer cost acquisition.

Sourjyendu Medda, Co-founder and Chief Commercial Officer, DealShare while speaking at BW Businessworld’s Unicorn Summit and Awards talks about the trigger to experiment the Indian social commerce space, its focus on grocery business and how they are targeting non-metro cities and rural market spaces.