Khelfie, a Sports-Tech startup founded by IIT Roorkee and IIM Ahmedabad Alumni - Anirudh & Rishabh, has announced funding of its golf-focused application “
Golfication”.
Having raised an undisclosed amount from angel-investors and avid-golfers, such as Vishal Sampat – Chief Digital Officer of Reliance Jio, Hemant Dua – CEO of Delhi Daredevils, Sanjeev Anand – Country-Head of IndusInd Bank, Alok Gupta, Jayavardhan Diwan, and Sudha Sastri – a patron of the Indian Olympic contingent through Olympic Gold Quest, the company has built the world’s first AI-enabled sports platform, with cutting-edge ultra Slo-Mo video assessments, smart algorithms to deliver relevant-content and instructions and a Mobile Golf Community.
Designed to create an exciting social-environment for a user, Golfication is a sports-focused mobile application working to disrupt a $105 billion industry globally.
Talking more about the space, Anirudh says, “With over $30 Million golfers in US, and $15 million golfers across Asia, Golfication is an app built for the global markets. It is seen as a business-driver and a great stress-buster by ambitious leaders in commercial hubs like Hong Kong, Singapore, Shanghai and Tokyo, and the millennials are driving its sharp growth."
He further adds, “One significant precursor to its widespread adoption is Golf's transition into an Olympic Sport. Now, it has become a serious sporting option for juniors too! The growth of this sport has been and will continue to be phenomenal, as under-served countries like India are fast adopting it across all levels.”
What's the App all about? One app fits all. Whether you're a die-hard golfer taking your game seriously, or a club-golfer hitting the course on weekends, or someone thinking of picking up the sport for networking or pleasure, Golfication will make your life easier, and a lot more fun. "We're spearheading an initiative called #MyFirstGolfLesson with the aim of democratizing the game," says Anirudh. "with Golfication, you don't need a Club Membership any more; it will be your single point concierge for the Sport."
Apart from the app, Golfication is kickstarting a global Golf Premier League. The league allows golfers worldwide to click a picture of their scorecards, generate their stats and scores, and compete on the global leader-board. "Each season of the League is one-month long. At the end of every season, the winner takes away the top prize: a high-tech modern golf club," says Rishabh. The app thus allows sportspersons of different playing abilities to compete remotely, from different courses across the globe.
With The Players Championship, the PGA Tournament with the highest prize-money, set to commence in Florida, the story of Indian Golf has definitely received a healthy boost.
BW Reporters
Soumya is a young writer and journalist, with bachelors in Multimedia and Mass Communication. She is an alumini of the Asian College of Journalism, and finds politics and sustainability intriguing beats to work with.
