Snitch Opens 25 Stores In 8 Months, Expands Retail Footprint Across India

Snitch, India’s fashion brand, opened its 25th store in Dehradun. The brand started its offline expansion by opening its first store in Bangalore and the last 8 months, the brand has opened 25 stores in cities like Pune, Ahmedabad, Gandhinagar, Bangalore, Indore, Dehradun, Surat, Mumbai, and many more. 

Snitch has achieved this feat within the first two quarters of the fiscal year, with the goal of further extending its footprint nationwide by the end of FY25. 

With the brand opening a new store every second week, Snitch is rapidly approaching its targeted GMV of 600 crore, with offline revenue expected to account for about a third of the whole, as per a press release.

Snitch’s offline stores upscale the customer experience by providing a seamless blend of modern urbane and immersive interactions resulting in conversion rates of 50-60 per cent in stores, said the company.

As part of its broader growth strategy, Snitch is planning to expand into emerging markets such as Delhi, Madhya Pradesh, Bhubaneswar (Odisha), and Rajasthan. This targeted approach is aimed at enhancing brand visibility across tier-1 and tier-2 cities,  ensuring Snitch’s presence is felt across India’s diverse fashion landscape.

Siddharth Dungarwal, Founder of Snitch stated, “Opening our 25th store in such a short span is a remarkable milestone for us. This journey is not just about scaling our physical presence but about establishing Snitch as a dominant force in men's fashion. We’ve always envisioned reaching every corner of the country, staying close to our customers, and delivering the trendiest, high-quality clothing at unmatched value."

The company said that the 25th store opened on Rajpur Road in Dehradun spans 3,200 square ft. and showcases an extensive collection of Snitch’s trendiest apparel and accessories designed to appeal to the Gen Z audience.