'United We Stand' - Brands Helping India Fight Against COVID-19

It has been a month since the country has been rassling with the second wave of the COVID. Business sentiments that were just reviving from the blitz of the first wave have again dampened due to the second wave.

In spite of the despair, Indian brands have been communicating about the need for collective efforts to help curb the fatalities of the second wave. They are working relentlessly to understand what the country needs during the crucial hour and taking initiatives to curb the situation.

Coca Cola India

Coca-Cola India tweeted that the company is pledging an initial contribution of ₹50 crore to facilitate Covid vaccinations, provide safety kits, create awareness and distribute beverages. Hindustan Coca-Cola Beverages, too, is using its social media presence to create awareness about the vaccination registration process.

WazirX

WazirX donates ₹8 crore to 10 different organisations for covid-19 relief. These include Doctors for You, ACT Grants, KVN Foundation, as well as chief minister’s funds of Maharashtra and Karnataka. The crypto exchange, which has over three million users in India, will donate Rs2 crore and Rs1.60 crore to ACT Grants and KVN Foundation, respectively, for oxygen supply, Rs1.20 crore to Doctors for You for covid frontline workers and vaccination camps and Rs0.94 crore to Akshaya Patra Foundation for dry ration distribution.

The company is also contributing Rs60 lakh each to the chief minister’s funds of Maharashtra and Karnataka.Other in the list include Swades, Goonj, GiveIndia, and Dr. M.L.D Trust.

Safejob

Safejob, is a personalized job readiness, training and placement platform. Safejob has initiated a programme called HSSC & 1mg, The course in collaboration with HSSC, covers the vaccines and the mechanism on how they work. The PSV PROGRAMME is designed to provide knowledge about the impact of adequate immunisation against Covid-19. The course covers the vaccines and the mechanism on how they work. The course incorporates the best practices recommended by the latest guidelines. The topics included in this course talk about safe administration process to monitoring post vaccines. This course has been created to convey the insightful guidelines and components of safe transportation and storage of vaccines along with guidelines put forth by the Govt of India in a simplified and lucid manner without losing its essence.

InCred

InCred, one of India’s leading fintech firms, has launched a donation campaign ‘Breathe India Initiative’ for supporting the supply of medical equipment and oxygen as the second wave of coronavirus grips the country. InCred have collaborated with IAHV - The Art of Living and Hemkunt Foundation for the initiative.

They are contributing funds to NGOs that are actively supplying medicines and equipment to fight the second COVID-19 wave.

Paytm

Fintech major Paytm on Monday said their foundation will import over 3,000 Oxygen Concentrators (OCs) to tackle the current oxygen shortage in the country. The company has also launched a nationwide 'Oxygen for India' initiative to create more awareness about the issue. While Paytm Foundation has already placed an order for importing 1,000 Oxygen Concentrators worth Rs 4 crore, it is also looking at raising an additional over Rs 10 crore through donations from people. The foundation is working on tie-ups with sourcing partners to import over 30,000 OCs to India in due course that will be given to hospitals, clinics, and Resident Welfare Associations (RWAs).